Haircare — Saturday, July 18, 2026

Derived from sales lines; brand and category are never stored on a fact row

Net sales

$30.2K

$30,226.44

Comp

+10.7%

same comp entity set as the headline

Mix

9.5%

share of the day

Plan (derived)

$6.4K

105.9% attainment · 22.4% coverage

AUR

$19.23

1,572 units

SKUs in this category, by contribution

SKU	TY	LY	Δ	% vs LY	Contribution	Units	Days since launch
Juniper Conditioner	$1.9K	$0	+$1.9K	n/a	+8.6%	87	new
Birch Shampoo	$2.0K	$1.3K	+$677	+51.8%	+3.1%	82	1868
Yarrow Shampoo	$2.0K	$1.5K	+$536	+35.9%	+2.5%	63	1969
Botanica Shampoo	$1.4K	$911	+$519	+57.0%	+2.4%	63	1859
Kelp Shampoo	$1.8K	$1.3K	+$488	+37.4%	+2.3%	61	2380
Clover Conditioner	$1.4K	$1.2K	+$214	+17.6%	+1.0%	85	1959
Willow Conditioner	$1.5K	$1.3K	+$143	+10.8%	+0.7%	97	1092
Nettle Shampoo	$1.0K	$941	+$103	+11.0%	+0.5%	74	1815
Botanica Conditioner	$1.0K	$1.1K	−$37	−3.5%	−0.2%	61	2224
Birch Conditioner	$784	$923	−$138	−15.0%	−0.6%	57	645
Nettle Conditioner	$1.2K	$1.4K	−$187	−13.5%	−0.9%	42	1731
Clover Shampoo	$1.5K	$1.7K	−$212	−12.3%	−1.0%	61	2030
Juniper Shampoo	$1.3K	$1.6K	−$231	−14.8%	−1.1%	48	2185
Kelp Conditioner	$1.7K	$2.0K	−$338	−17.0%	−1.6%	65	1646
Yarrow Conditioner	$1.4K	$1.9K	−$457	−24.4%	−2.1%	53	2149
Willow Shampoo	$2.0K	$2.6K	−$627	−23.7%	−2.9%	67	797

These SKUs sum into $30,226.44, this category's net sales, which sums with the other categories into the $317.2K headline (BR-11).

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.