Archive›Mon Jul 20›Merchandise›Haircare
Category · BOT

Haircare — Monday, July 20, 2026

Derived from sales lines; brand and category are never stored on a fact row
Net sales
$16.6K
$16,585.73
Comp
−0.4%
same comp entity set as the headline
Mix
8.6%
share of the day
Plan (derived)
$3.9K
104.5% attainment · 24.5% coverage
AUR
$19.11
868 units
Category exceptionHaircare comps −0.4% against a fleet +5.8% — −6.2 pts adverse.

SKUs in this category, by contribution

SKUTYLYΔ% vs LYContributionUnitsDays since launch
Juniper Conditioner$936$0+$936n/a+7.2%4491
Birch Conditioner$574$466+$109+23.3%+0.8%42647
Nettle Conditioner$736$635+$100+15.8%+0.8%261733
Clover Shampoo$1.1K$958+$98+10.2%+0.8%432032
Botanica Conditioner$808$755+$52+6.9%+0.4%482226
Yarrow Conditioner$820$782+$37+4.8%+0.3%312151
Botanica Shampoo$782$762+$20+2.6%+0.2%351861
Clover Conditioner$600$583+$17+2.9%+0.1%361961
Nettle Shampoo$423$413+$10+2.4%+0.1%301817
Willow Conditioner$547$540+$6+1.2%+0.0%371094
Juniper Shampoo$741$842−$101−12.0%−0.8%272187
Kelp Conditioner$1.2K$1.4K−$172−12.7%−1.3%471648
Kelp Shampoo$717$918−$200−21.8%−1.5%252382
Willow Shampoo$1.3K$1.6K−$267−16.8%−2.0%44799
Yarrow Shampoo$914$1.2K−$284−23.7%−2.2%291971
Birch Shampoo$814$1.2K−$412−33.6%−3.2%341870
These SKUs sum into $16,585.73, this category's net sales, which sums with the other categories into the $191.8K headline (BR-11).
Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.