Field Leadership — Monday, July 20, 2026

Narrowed to door, omni — the moves this view can act on. Scope answers whose numbers these are; this answers whose problem it is. Ranked by the absolute dollar impact of the move against the day-aligned LY, in USD, within this view's own scope. One rule for doors, categories, omni families and customer signals, so no two views order the same pair differently. A celebration is a threshold-clearing favourable move — the same machinery, thresholds and catalog calls as an exception, with the sign reversed. Nothing here is chosen editorially.

Exceptions in this view↑ menu

• ▼ Fragrance comps −11.2% against a fleet +5.8% — −17.0 pts adverseBR-11
  Adverse SKUs: Blanc Eau de Parfum (−$1.6K), Vetiver Eau de Parfum (−$1.6K), Iris Eau de Parfum (−$1.2K).
• ▼ Haircare comps −0.4% against a fleet +5.8% — −6.2 pts adverseBR-11
  Adverse SKUs: Birch Shampoo (−$412), Yarrow Shampoo (−$284), Willow Shampoo (−$267).
• ▼ Makeup comps −2.4% against a fleet +5.8% — −8.2 pts adverseBR-11
  Adverse SKUs: Bisque Lipstick (−$724), Rouge Foundation (−$603), Contour Lipstick (−$592).
• ▼ Lumiere Riverbend Square conversion below its own baselineBR-15
  WTD conversion 14.84% against a trailing 4-week baseline of 16.75%. Against last year, conversion −244 bp (traffic +11.8%, txns −3.9%) — so this is an execution move, not a footfall one, and it is coachable.
• ▼ New-to-file share falling — E-commerceBR-12
  new-to-file 9.2% is 6.6 pts below the trailing 4-week baseline of 15.8% WTD. CRM flag: acquisition is running below its own trailing 4-week baseline by more than 5%.
• ▼ Buy Online, Return In Store — merchandise returned in store +82.8% vs LYBR-10
  Recognized basis, +82.8% vs the day-aligned LY — beyond the ±15% family threshold. Recognized and all-inclusive are separate series and are never mixed (BR-10).
• ▼ Order Online From In Store — recognized sales −18.7% vs LYBR-10
  Recognized basis, −18.7% vs the day-aligned LY — beyond the ±15% family threshold. Recognized and all-inclusive are separate series and are never mixed (BR-10).
• ▼ Lumiere Old Harbour Walk negative two days runningBR-2
  Comp −8.4% on Mon Jul 20 after −5.5% on Sun Jul 19.
• ▼ Lumiere Palmetto Landing negative two days runningBR-2
  Comp −15.9% on Mon Jul 20 after −20.1% on Sun Jul 19.
• ▼ Lumiere Sainte-Catherine Row negative two days runningBR-2
  Comp −8.9% on Mon Jul 20 after −3.6% on Sun Jul 19.
• ▼ Lumiere Sunfield Galleria negative two days runningBR-2
  Comp −18.2% on Mon Jul 20 after −20.8% on Sun Jul 19.
• ▼ Lumiere Sunset Terrace negative two days runningBR-2
  Comp −23.9% on Mon Jul 20 after −23.2% on Sun Jul 19.
• ▲ Buy Online, Pick up In Store — recognized sales +74.9% vs LYBR-10
  Recognized basis, +74.9% vs the day-aligned LY — beyond the ±15% family threshold. Recognized and all-inclusive are separate series and are never mixed (BR-10).
• ▲ Lumiere Harborlight Galleria basket building to 3.09 units per transactionBR-20
  WTD UPT 3.09 against a trailing 4-week baseline of 2.83 (+9.1%). AST $63.40 on 205 transactions. This door is growing sales through the basket, not the door count. Worth copying.

Districts · Doors↑ menu

District (Field Leadership)

Doors

Stores and e-commerce↑ menu

Omni penetration is a share of the channel the money already sits in — a pickup inside e-commerce demand, its upsell inside the store's own sales. It is never a third channel and never added to either (BR-9).

Traffic and conversion are FSS — free-standing stores — only. E-commerce has no door traffic, so the row is unavailable rather than zero (BR-15).

Plan, at each brand's own grain↑ menu

Full day flash for Mon Jul 20 → · door extract (CSV)