Haircare — Tuesday, July 21, 2026

Derived from sales lines; brand and category are never stored on a fact row

Net sales

$16.3K

$16,284.16

Comp

+6.4%

same comp entity set as the headline

Mix

9.3%

share of the day

Plan (derived)

$3.8K

99.4% attainment · 23.0% coverage

AUR

$18.98

858 units

SKUs in this category, by contribution

SKU	TY	LY	Δ	% vs LY	Contribution	Units	Days since launch
Juniper Conditioner	$593	$0	+$593	n/a	+4.9%	28	92
Yarrow Conditioner	$1.2K	$674	+$507	+75.2%	+4.2%	44	2152
Juniper Shampoo	$968	$692	+$276	+39.8%	+2.3%	35	2188
Clover Shampoo	$1.2K	$978	+$214	+21.9%	+1.8%	48	2033
Kelp Shampoo	$933	$728	+$205	+28.2%	+1.7%	32	2383
Nettle Shampoo	$616	$465	+$151	+32.6%	+1.3%	44	1818
Clover Conditioner	$789	$699	+$90	+12.9%	+0.8%	47	1962
Botanica Conditioner	$714	$698	+$15	+2.2%	+0.1%	42	2227
Birch Shampoo	$1.0K	$989	+$12	+1.3%	+0.1%	42	1871
Botanica Shampoo	$543	$560	−$17	−3.1%	−0.1%	24	1862
Willow Conditioner	$631	$676	−$46	−6.7%	−0.4%	42	1095
Nettle Conditioner	$601	$680	−$78	−11.5%	−0.7%	21	1734
Yarrow Shampoo	$804	$902	−$98	−10.9%	−0.8%	25	1972
Birch Conditioner	$527	$628	−$101	−16.1%	−0.8%	39	648
Kelp Conditioner	$705	$1.1K	−$422	−37.4%	−3.5%	28	1649
Willow Shampoo	$990	$1.5K	−$535	−35.1%	−4.4%	33	800

These SKUs sum into $16,284.16, this category's net sales, which sums with the other categories into the $175.3K headline (BR-11).

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.