Customer file — Tuesday, July 14, 2026

New-to-file derives only from each customer's first purchase date (BR-12)

Total buyers

2,691

one transaction, one buyer

New to file

438

16.3% of buyers

vs LY

+51 bp

new-to-file share, basis points

Repeat rate

83.7%

2,253 repeat buyers

New-customer sales

$24.3K

13.8% of net · AST $55.38

File size

112,217

identities acquired to date

Windows↑ menu

Window	Buyers	New	% new to file	Repeat rate
LW	24,660	3,894	15.8%	84.2%
WTD	9,024	1,450	16.1%	83.9%
MTD	33,684	5,344	15.9%	84.1%
QTD	268,256	42,879	16.0%	84.0%
YTD	579,270	51,698	8.9%	91.1%

By channel↑ menu

Channel	Buyers	New	% new to file	New-customer sales	New AST	CRM flag
Stores	2,017	323	16.0%	$17.6K	$54.55	—
E-commerce	674	115	17.1%	$6.6K	$57.69	—

New-buyer capture by omni family↑ menu

Family	Buyers	% new to file
Buy Online, Pick up In Store	37	0.0%
Click & Reserve	35	0.0%
Order Online From In Store	35	0.0%
Real-Time Delivery	11	0.0%

The same first-purchase-date rule produces every figure on this page and the new-buyer lines inside the omni panels. There is no second definition (BR-12).

New Customer block↑ menu

new-customer sales are a slice of the same day's net sales, not an addition to them (BR-9)

	Value
New customers	438
Net sales	$24,255.82
% of net sales	13.8%
AST	$55.38
AST index vs fleet	85.0%

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.