Customer file — Saturday, July 18, 2026

New-to-file derives only from each customer's first purchase date (BR-12)

Total buyers

4,870

one transaction, one buyer

New to file

764

15.7% of buyers

vs LY

−78 bp

new-to-file share, basis points

Repeat rate

84.3%

4,106 repeat buyers

New-customer sales

$42.3K

13.3% of net · AST $55.32

File size

114,649

identities acquired to date

Windows↑ menu

Window	Buyers	New	% new to file	Repeat rate
LW	24,660	3,894	15.8%	84.2%
WTD	24,377	3,882	15.9%	84.1%
MTD	49,037	7,776	15.9%	84.1%
QTD	283,609	45,311	16.0%	84.0%
YTD	594,623	54,130	9.1%	90.9%

By channel↑ menu

Channel	Buyers	New	% new to file	New-customer sales	New AST	CRM flag
Stores	3,714	594	16.0%	$32.4K	$54.60	—
E-commerce	1,156	170	14.7%	$9.8K	$57.87	—

New-buyer capture by omni family↑ menu

Family	Buyers	New	% new to file
Buy Online, Pick up In Store	114	1	0.9%
Click & Reserve	36	0	0.0%
Order Online From In Store	37	1	2.7%
Real-Time Delivery	17	0	0.0%

The same first-purchase-date rule produces every figure on this page and the new-buyer lines inside the omni panels. There is no second definition (BR-12).

New Customer block↑ menu

new-customer sales are a slice of the same day's net sales, not an addition to them (BR-9)

	Value
New customers	764
Net sales	$42,266.75
% of net sales	13.3%
AST	$55.32
AST index vs fleet	84.9%

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.