Archive›Sat Jul 11›Order Online From In Store
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Order Online From In Store — Saturday, July 11, 2026

Recognized and all-inclusive bases, stated separately (BR-10)
Attribution, never addition (BR-9)OOFIS sales are attributed, not added: inside e-commerce demand (the order is placed online) (BR-9).
Recognized orders
30
fulfilled on the day (excludes in-progress, partial and cancelled)
Recognized sales
$3.2K
AOV $107.35
vs LY
−8.9%
recognized basis, aligned day
All-inclusive orders
49
all orders created on the day, every status
All-inclusive sales
$5.0K
AOV $101.25
Completion
95.9%
share of the day's CREATED cohort that reached 'fulfilled'
Two series, never oneRecognized and all-inclusive are different series. Never add them and never chart them as one (BR-10).

Status of the day's created cohort↑ menu

StatusOrders
completed47
in_progress1
partial1

Lift and share (recognized basis)↑ menu

Value
AOV$107.35
AOV lift vs store AOV+66.7%
AOV lift vs online AOV+59.0%
% of store sales1.4%
% of online sales3.8%

New-buyer capture↑ menu

Value
Buyers on the recognized basis30
New to file0
% new to file0.0%

recognized basis; new-to-file from first_purchase_date (BR-12)

OMNI penetration↑ menu

FamilyAttributed sales
BOPIS$6.0K
BOPIS_UPSELL$529
BORIS_SAVES$357
CR$2.5K
CR_UPSELL$151
OOFIS$3.2K
RTD$2.3K
Total attributed$15.1K
4.74% of the day's $318.1K net sales. Recognized bases only. These sales are already inside net sales — penetration is a share of the headline, not an addition to it (BR-9).

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Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.