Matte Lipstick

ATN-MKP-004 · list $52.00 · launched Sat May 18, 2024 (796 days ago)

Window net sales

$31.5K

14 days

Window LY

$30.0K

aligned days

Δ vs LY

+$1.4K

+4.8%

Units

1,214

AUR $25.93

Daily series

Day	TY	LY	Δ	% vs LY	Units
Fri Jul 10	$2.9K	$2.0K	+$852	+42.6%	110
Sat Jul 11	$3.1K	$3.9K	−$773	−20.0%	118
Sun Jul 12	$2.9K	$1.6K	+$1.3K	+84.1%	111
Mon Jul 13	$1.5K	$1.9K	−$350	−18.6%	59
Tue Jul 14	$1.4K	$2.3K	−$922	−40.1%	54
Wed Jul 15	$1.6K	$1.4K	+$147	+10.4%	60
Thu Jul 16	$2.0K	$2.1K	−$102	−4.9%	75
Fri Jul 17	$3.4K	$2.5K	+$852	+33.5%	133
Sat Jul 18	$2.7K	$2.9K	−$150	−5.2%	105
Sun Jul 19	$1.9K	$2.8K	−$889	−31.4%	75
Mon Jul 20	$2.1K	$1.4K	+$739	+54.6%	81
Tue Jul 21	$2.1K	$1.3K	+$750	+56.7%	80
Wed Jul 22	$1.9K	$1.8K	+$182	+10.3%	76
Thu Jul 23	$2.0K	$2.2K	−$225	−10.2%	77

Every row is this SKU's slice of that day's posted door sales — an allocation, never an independent figure (BR-11).

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.