Archive›Mon Jul 20›Merchandise›Makeup
Category · ATN

Makeup — Monday, July 20, 2026

Derived from sales lines; brand and category are never stored on a fact row
Net sales
$51.1K
$51,132.89
Comp
−2.4%
same comp entity set as the headline
Mix
26.7%
share of the day
Plan (derived)
$8.1K
107.9% attainment · 17.1% coverage
AUR
$21.02
2,433 units
Category exceptionMakeup comps −2.4% against a fleet +5.8% — −8.2 pts adverse.

SKUs in this category, by contribution

SKUTYLYΔ% vs LYContributionUnitsDays since launch
Matte Lipstick$2.1K$1.4K+$739+54.6%+1.4%81793
Studio Palette$2.2K$1.5K+$706+47.3%+1.3%761824
Chroma Palette$638$0+$638n/a+1.2%51140
Satin Lipstick$1.7K$1.2K+$538+46.1%+1.0%87798
Studio Foundation$1.4K$984+$445+45.3%+0.9%842754
Chroma Foundation$1.4K$995+$371+37.3%+0.7%641333
Opal Palette$2.3K$2.0K+$333+16.7%+0.6%90951
Matte Palette$1.2K$836+$315+37.7%+0.6%711068
Chroma Lipstick$1.4K$1.1K+$294+26.6%+0.6%64755
Rouge Lipstick$1.7K$1.4K+$206+14.2%+0.4%642065
Contour Foundation$1.5K$1.4K+$114+8.4%+0.2%64587
Atelier Lipstick$1.4K$1.3K+$109+8.5%+0.2%752504
Opal Lipstick$1.5K$1.5K+$86+5.9%+0.2%591466
Noir Foundation$2.1K$2.0K+$82+4.1%+0.2%72833
Lustre Foundation$784$723+$61+8.5%+0.1%592145
Matte Foundation$905$852+$53+6.2%+0.1%491416
Noir Palette$1.3K$1.3K+$33+2.6%+0.1%452700
Atelier Palette$699$669+$30+4.5%+0.1%47622
Prisme Foundation$1.2K$1.2K+$26+2.2%+0.0%482257
Contour Palette$550$526+$24+4.6%+0.0%60819
Satin Foundation$1.4K$1.4K−$24−1.7%−0.0%682439
Kohl Lipstick$1.3K$1.4K−$108−7.6%−0.2%62626
Opal Foundation$1.5K$1.6K−$114−7.2%−0.2%671027
Noir Lipstick$1.6K$1.7K−$155−9.1%−0.3%601925
Atelier Foundation$1.2K$1.4K−$172−12.2%−0.3%541424
Bisque Foundation$431$612−$181−29.6%−0.3%431160
Prisme Palette$1.3K$1.5K−$205−13.3%−0.4%782032
Lustre Lipstick$1.4K$1.6K−$210−13.4%−0.4%671993
Kohl Foundation$1.5K$1.7K−$228−13.3%−0.4%711549
Graphite Lipstick$1.6K$1.8K−$250−13.8%−0.5%612242
Satin Palette$676$944−$268−28.4%−0.5%541100
Graphite Palette$1.0K$1.3K−$299−23.0%−0.6%641035
Studio Lipstick$953$1.3K−$358−27.3%−0.7%422401
Lustre Palette$1.5K$1.9K−$397−20.8%−0.8%561820
Kohl Palette$584$1.1K−$493−45.8%−0.9%392647
Prisme Lipstick$744$1.3K−$509−40.6%−1.0%341170
Graphite Foundation$1.2K$1.8K−$567−32.1%−1.1%501183
Contour Lipstick$750$1.3K−$592−44.1%−1.1%372639
Rouge Foundation$1.2K$1.8K−$603−33.5%−1.2%652274
Bisque Lipstick$1.5K$2.2K−$724−32.8%−1.4%512146
These SKUs sum into $51,132.89, this category's net sales, which sums with the other categories into the $191.8K headline (BR-11).
Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.