Chroma Lipstick

ATN-MKP-010 · list $40.00 · launched Tue Jun 25, 2024 (758 days ago)

Window net sales

$21.5K

14 days

Window LY

$22.1K

aligned days

Δ vs LY

−$582

−2.6%

Units

975

AUR $22.08

Daily series

Day	TY	LY	Δ	% vs LY	Units
Fri Jul 10	$1.8K	$2.0K	−$226	−11.2%	82
Sat Jul 11	$1.7K	$1.6K	+$89	+5.4%	78
Sun Jul 12	$1.6K	$1.7K	−$132	−7.7%	71
Mon Jul 13	$1.2K	$1.3K	−$136	−10.4%	53
Tue Jul 14	$958	$1.6K	−$617	−39.2%	44
Wed Jul 15	$1.7K	$1.2K	+$499	+41.6%	76
Thu Jul 16	$1.4K	$1.5K	−$52	−3.5%	64
Fri Jul 17	$1.7K	$1.8K	−$92	−5.2%	78
Sat Jul 18	$2.4K	$2.3K	+$164	+7.3%	108
Sun Jul 19	$1.8K	$2.0K	−$199	−9.9%	82
Mon Jul 20	$1.4K	$1.1K	+$294	+26.6%	64
Tue Jul 21	$1.5K	$987	+$528	+53.5%	68
Wed Jul 22	$939	$1.7K	−$778	−45.3%	43
Thu Jul 23	$1.4K	$1.3K	+$77	+5.8%	64

Every row is this SKU's slice of that day's posted door sales — an allocation, never an independent figure (BR-11).

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.