Nocturne Serum

LUM-SKN-003 · list $66.00 · launched Sat Jul 30, 2022 (1454 days ago)

Window net sales

$21.3K

14 days

Window LY

$17.6K

aligned days

Δ vs LY

+$3.6K

+20.7%

Units

1,132

AUR $18.79

Daily series

Day	TY	LY	Δ	% vs LY	Units
Fri Jul 10	$2.0K	$2.0K	−$68	−3.3%	104
Sat Jul 11	$2.4K	$1.4K	+$986	+69.4%	127
Sun Jul 12	$1.2K	$1.1K	+$69	+6.3%	63
Mon Jul 13	$1.2K	$1.2K	+$6	+0.5%	64
Tue Jul 14	$930	$1.3K	−$344	−27.0%	50
Wed Jul 15	$1.1K	$840	+$242	+28.8%	58
Thu Jul 16	$1.1K	$1.2K	−$111	−9.1%	59
Fri Jul 17	$1.9K	$1.6K	+$299	+18.5%	100
Sat Jul 18	$2.6K	$1.5K	+$1.1K	+71.5%	137
Sun Jul 19	$1.9K	$1.2K	+$783	+67.5%	102
Mon Jul 20	$1.3K	$919	+$393	+42.8%	70
Tue Jul 21	$1.4K	$1.2K	+$186	+15.8%	73
Wed Jul 22	$993	$846	+$148	+17.5%	54
Thu Jul 23	$1.3K	$1.3K	−$19	−1.4%	71

Every row is this SKU's slice of that day's posted door sales — an allocation, never an independent figure (BR-11).

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.