Haircare — Tuesday, July 14, 2026

Derived from sales lines; brand and category are never stored on a fact row

Net sales

$17.1K

$17,084.14

Comp

+5.6%

same comp entity set as the headline

Mix

9.7%

share of the day

Plan (derived)

$3.7K

109.1% attainment · 23.6% coverage

AUR

$19.44

879 units

SKUs in this category, by contribution

SKU	TY	LY	Δ	% vs LY	Contribution	Units	Days since launch
Juniper Conditioner	$1.0K	$0	+$1.0K	n/a	+8.1%	48	new
Yarrow Conditioner	$1.2K	$818	+$332	+40.6%	+2.6%	43	2145
Birch Shampoo	$1.0K	$748	+$261	+34.8%	+2.0%	42	1864
Yarrow Shampoo	$1.2K	$986	+$199	+20.2%	+1.6%	37	1965
Willow Conditioner	$761	$570	+$192	+33.6%	+1.5%	51	1088
Juniper Shampoo	$989	$801	+$189	+23.6%	+1.5%	36	2181
Birch Conditioner	$514	$408	+$106	+26.0%	+0.8%	38	641
Botanica Shampoo	$877	$822	+$56	+6.8%	+0.4%	39	1855
Nettle Conditioner	$722	$767	−$46	−6.0%	−0.4%	25	1727
Clover Conditioner	$620	$672	−$52	−7.7%	−0.4%	37	1955
Nettle Shampoo	$448	$520	−$72	−13.8%	−0.6%	32	1811
Kelp Conditioner	$1.1K	$1.2K	−$87	−7.4%	−0.7%	43	1642
Clover Shampoo	$793	$968	−$176	−18.2%	−1.4%	32	2026
Kelp Shampoo	$898	$1.1K	−$185	−17.1%	−1.4%	31	2376
Botanica Conditioner	$440	$830	−$390	−47.0%	−3.1%	26	2220
Willow Shampoo	$961	$1.6K	−$640	−40.0%	−5.0%	32	793

These SKUs sum into $17,084.14, this category's net sales, which sums with the other categories into the $175.3K headline (BR-11).

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.