Haircare — Friday, July 17, 2026

Derived from sales lines; brand and category are never stored on a fact row

Net sales

$24.6K

$24,577.85

Comp

+9.5%

same comp entity set as the headline

Mix

8.9%

share of the day

Plan (derived)

$5.4K

109.9% attainment · 24.2% coverage

AUR

$19.16

1,283 units

SKUs in this category, by contribution

SKU	TY	LY	Δ	% vs LY	Contribution	Units	Days since launch
Juniper Conditioner	$1.2K	$0	+$1.2K	n/a	+6.5%	54	new
Nettle Conditioner	$1.4K	$970	+$424	+43.7%	+2.4%	49	1730
Juniper Shampoo	$1.3K	$1.1K	+$273	+25.8%	+1.5%	48	2184
Botanica Shampoo	$927	$689	+$238	+34.5%	+1.3%	41	1858
Yarrow Shampoo	$1.2K	$1.0K	+$181	+17.5%	+1.0%	38	1968
Willow Shampoo	$1.7K	$1.5K	+$158	+10.4%	+0.9%	56	796
Willow Conditioner	$1.1K	$982	+$140	+14.2%	+0.8%	75	1091
Birch Conditioner	$789	$659	+$130	+19.7%	+0.7%	58	644
Clover Shampoo	$2.0K	$1.9K	+$106	+5.7%	+0.6%	80	2029
Nettle Shampoo	$718	$650	+$68	+10.5%	+0.4%	51	1814
Botanica Conditioner	$908	$943	−$35	−3.7%	−0.2%	54	2223
Birch Shampoo	$1.5K	$1.6K	−$107	−6.6%	−0.6%	63	1867
Clover Conditioner	$819	$976	−$157	−16.1%	−0.9%	49	1958
Kelp Conditioner	$1.4K	$1.6K	−$179	−11.1%	−1.0%	56	1645
Yarrow Conditioner	$1.4K	$1.6K	−$252	−15.7%	−1.4%	51	2148
Kelp Shampoo	$1.2K	$1.6K	−$455	−28.1%	−2.6%	40	2379

These SKUs sum into $24,577.85, this category's net sales, which sums with the other categories into the $274.9K headline (BR-11).

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.