Archive›Mon Jul 20›Order Online From In Store
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Order Online From In Store — Monday, July 20, 2026

Recognized and all-inclusive bases, stated separately (BR-10)
Attribution, never addition (BR-9)OOFIS sales are attributed, not added: inside e-commerce demand (the order is placed online) (BR-9).
Recognized orders
31
fulfilled on the day (excludes in-progress, partial and cancelled)
Recognized sales
$3.4K
AOV $108.71
vs LY
−18.7%
recognized basis, aligned day
All-inclusive orders
30
all orders created on the day, every status
All-inclusive sales
$3.5K
AOV $116.64
Completion
80.0%
share of the day's CREATED cohort that reached 'fulfilled'
Two series, never oneRecognized and all-inclusive are different series. Never add them and never chart them as one (BR-10).

Status of the day's created cohort↑ menu

StatusOrders
cancelled2
completed24
in_progress1
partial3

Lift and share (recognized basis)↑ menu

Value
AOV$108.71
AOV lift vs store AOV+68.6%
AOV lift vs online AOV+60.3%
% of store sales2.4%
% of online sales6.7%

New-buyer capture↑ menu

Value
Buyers on the recognized basis31
New to file0
% new to file0.0%

recognized basis; new-to-file from first_purchase_date (BR-12)

OMNI penetration↑ menu

FamilyAttributed sales
BOPIS$8.0K
BOPIS_UPSELL$857
BORIS_SAVES$347
CR$3.0K
CR_UPSELL$240
OOFIS$3.4K
RTD$2.0K
Total attributed$17.8K
9.26% of the day's $191.8K net sales. Recognized bases only. These sales are already inside net sales — penetration is a share of the headline, not an addition to it (BR-9).

Buy Online, Pick up In Store · Real-Time Delivery · Click & Reserve · Buy Online, Return In Store

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.