Archive›Tue Jul 21›Order Online From In Store
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Order Online From In Store — Tuesday, July 21, 2026

Recognized and all-inclusive bases, stated separately (BR-10)
Attribution, never addition (BR-9)OOFIS sales are attributed, not added: inside e-commerce demand (the order is placed online) (BR-9).
Recognized orders
31
fulfilled on the day (excludes in-progress, partial and cancelled)
Recognized sales
$3.7K
AOV $120.18
vs LY
+95.5%
recognized basis, aligned day
All-inclusive orders
28
all orders created on the day, every status
All-inclusive sales
$2.9K
AOV $104.37
Completion
96.4%
share of the day's CREATED cohort that reached 'fulfilled'
Two series, never oneRecognized and all-inclusive are different series. Never add them and never chart them as one (BR-10).

Status of the day's created cohort↑ menu

StatusOrders
completed27
in_progress1

Lift and share (recognized basis)↑ menu

Value
AOV$120.18
AOV lift vs store AOV+86.9%
AOV lift vs online AOV+77.5%
% of store sales2.8%
% of online sales8.5%

New-buyer capture↑ menu

Value
Buyers on the recognized basis31
New to file0
% new to file0.0%

recognized basis; new-to-file from first_purchase_date (BR-12)

OMNI penetration↑ menu

FamilyAttributed sales
BOPIS$4.1K
BOPIS_UPSELL$274
BORIS_SAVES$86
CR$2.3K
CR_UPSELL$82
OOFIS$3.7K
RTD$1.5K
Total attributed$12.0K
6.87% of the day's $175.3K net sales. Recognized bases only. These sales are already inside net sales — penetration is a share of the headline, not an addition to it (BR-9).

Buy Online, Pick up In Store · Real-Time Delivery · Click & Reserve · Buy Online, Return In Store

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.