Haircare — Monday, July 13, 2026

Derived from sales lines; brand and category are never stored on a fact row

Net sales

$16.6K

$16,639.41

Comp

+7.2%

same comp entity set as the headline

Mix

9.0%

share of the day

Plan (derived)

$3.5K

110.2% attainment · 23.5% coverage

AUR

$19.65

847 units

SKUs in this category, by contribution

SKU	TY	LY	Δ	% vs LY	Contribution	Units	Days since launch
Juniper Conditioner	$742	$0	+$742	n/a	+6.1%	34	new
Willow Shampoo	$1.7K	$1.1K	+$562	+49.5%	+4.6%	56	792
Clover Shampoo	$1.1K	$777	+$281	+36.2%	+2.3%	42	2025
Birch Shampoo	$1.0K	$836	+$213	+25.5%	+1.7%	43	1863
Botanica Conditioner	$770	$564	+$206	+36.5%	+1.7%	45	2219
Juniper Shampoo	$1.1K	$931	+$161	+17.3%	+1.3%	39	2180
Nettle Shampoo	$599	$557	+$42	+7.6%	+0.3%	42	1810
Kelp Shampoo	$824	$807	+$17	+2.1%	+0.1%	28	2375
Yarrow Shampoo	$770	$756	+$14	+1.8%	+0.1%	24	1964
Birch Conditioner	$552	$556	−$3	−0.6%	−0.0%	40	640
Kelp Conditioner	$942	$978	−$36	−3.7%	−0.3%	37	1641
Clover Conditioner	$522	$690	−$167	−24.3%	−1.4%	31	1954
Botanica Shampoo	$615	$801	−$187	−23.3%	−1.5%	27	1854
Willow Conditioner	$474	$726	−$252	−34.8%	−2.1%	31	1087
Yarrow Conditioner	$732	$1.1K	−$348	−32.2%	−2.8%	27	2144
Nettle Conditioner	$662	$1.0K	−$360	−35.3%	−3.0%	23	1726

These SKUs sum into $16,639.41, this category's net sales, which sums with the other categories into the $184.4K headline (BR-11).

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.