Haircare — Thursday, July 16, 2026

Derived from sales lines; brand and category are never stored on a fact row

Net sales

$20.8K

$20,756.55

Comp

+11.0%

same comp entity set as the headline

Mix

9.7%

share of the day

Plan (derived)

$4.4K

113.1% attainment · 23.8% coverage

AUR

$19.40

1,070 units

SKUs in this category, by contribution

SKU	TY	LY	Δ	% vs LY	Contribution	Units	Days since launch
Juniper Conditioner	$1.3K	$0	+$1.3K	n/a	+8.8%	60	new
Kelp Conditioner	$1.4K	$951	+$437	+45.9%	+3.0%	54	1644
Nettle Shampoo	$752	$409	+$343	+83.9%	+2.4%	53	1813
Yarrow Shampoo	$1.1K	$889	+$233	+26.2%	+1.6%	34	1967
Botanica Shampoo	$692	$578	+$114	+19.8%	+0.8%	30	1857
Birch Conditioner	$827	$715	+$112	+15.6%	+0.8%	60	643
Birch Shampoo	$1.3K	$1.2K	+$62	+5.1%	+0.4%	53	1866
Clover Shampoo	$1.6K	$1.5K	+$59	+4.0%	+0.4%	62	2028
Botanica Conditioner	$650	$616	+$34	+5.5%	+0.2%	38	2222
Kelp Shampoo	$1.3K	$1.3K	+$6	+0.5%	+0.0%	43	2378
Willow Conditioner	$773	$776	−$3	−0.4%	−0.0%	51	1090
Clover Conditioner	$593	$600	−$7	−1.1%	−0.0%	35	1957
Juniper Shampoo	$976	$1.1K	−$93	−8.7%	−0.6%	35	2183
Willow Shampoo	$1.4K	$1.6K	−$187	−12.0%	−1.3%	45	795
Yarrow Conditioner	$989	$1.3K	−$354	−26.4%	−2.4%	37	2147
Nettle Conditioner	$670	$1.1K	−$442	−39.7%	−3.0%	23	1729

These SKUs sum into $20,756.55, this category's net sales, which sums with the other categories into the $214.7K headline (BR-11).

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.