Customer file — Monday, July 13, 2026

New-to-file derives only from each customer's first purchase date (BR-12)

Total buyers

2,833

one transaction, one buyer

New to file

446

15.7% of buyers

vs LY

−69 bp

new-to-file share, basis points

Repeat rate

84.3%

2,387 repeat buyers

New-customer sales

$24.6K

13.4% of net · AST $55.23

File size

111,779

identities acquired to date

Windows↑ menu

Window	Buyers	New	% new to file	Repeat rate
LW	24,660	3,894	15.8%	84.2%
WTD	6,333	1,012	16.0%	84.0%
MTD	30,993	4,906	15.8%	84.2%
QTD	265,565	42,441	16.0%	84.0%
YTD	576,579	51,260	8.9%	91.1%

By channel↑ menu

Channel	Buyers	New	% new to file	New-customer sales	New AST	CRM flag
Stores	2,132	337	15.8%	$18.4K	$54.46	—
E-commerce	701	109	15.5%	$6.3K	$57.59	—

New-buyer capture by omni family↑ menu

Family	Buyers	% new to file
Buy Online, Pick up In Store	53	0.0%
Click & Reserve	31	0.0%
Order Online From In Store	32	0.0%
Real-Time Delivery	21	0.0%

The same first-purchase-date rule produces every figure on this page and the new-buyer lines inside the omni panels. There is no second definition (BR-12).

New Customer block↑ menu

new-customer sales are a slice of the same day's net sales, not an addition to them (BR-9)

	Value
New customers	446
Net sales	$24,630.56
% of net sales	13.4%
AST	$55.23
AST index vs fleet	84.8%

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.