Archive›Thu Jul 16›Order Online From In Store
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Order Online From In Store — Thursday, July 16, 2026

Recognized and all-inclusive bases, stated separately (BR-10)
Attribution, never addition (BR-9)OOFIS sales are attributed, not added: inside e-commerce demand (the order is placed online) (BR-9).
Recognized orders
23
fulfilled on the day (excludes in-progress, partial and cancelled)
Recognized sales
$2.4K
AOV $105.41
vs LY
−20.9%
recognized basis, aligned day
All-inclusive orders
33
all orders created on the day, every status
All-inclusive sales
$3.4K
AOV $102.91
Completion
93.9%
share of the day's CREATED cohort that reached 'fulfilled'
Two series, never oneRecognized and all-inclusive are different series. Never add them and never chart them as one (BR-10).

Status of the day's created cohort↑ menu

StatusOrders
cancelled1
completed31
in_progress1

Lift and share (recognized basis)↑ menu

Value
AOV$105.41
AOV lift vs store AOV+63.5%
AOV lift vs online AOV+56.0%
% of store sales1.5%
% of online sales4.3%

New-buyer capture↑ menu

Value
Buyers on the recognized basis23
New to file0
% new to file0.0%

recognized basis; new-to-file from first_purchase_date (BR-12)

OMNI penetration↑ menu

FamilyAttributed sales
BOPIS$4.0K
BOPIS_UPSELL$437
BORIS_SAVES$337
CR$1.7K
CR_UPSELL$76
OOFIS$2.4K
RTD$1.7K
Total attributed$10.7K
4.97% of the day's $214.7K net sales. Recognized bases only. These sales are already inside net sales — penetration is a share of the headline, not an addition to it (BR-9).

Buy Online, Pick up In Store · Real-Time Delivery · Click & Reserve · Buy Online, Return In Store

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.