Archive›Wed Jul 15›Southeast
Region view · Operational Sales Flash

Southeast — Wednesday, July 15, 2026

Opens on: Brand · Affiliate · Field Leadership · Districts · Doors · FY2026 W24 · fiscal FY26-P06 · week 24
Net sales
$29.8K
$29,794.59
Comp
+1.7%
6 comp doors
Plan attainment
94.7%
−$964
Transactions
434
+1.4% vs LY
AST
$68.65
+0.3% vs LY · = AOV
AUS
$24.50
+1.5% vs LY · = AUR
UPT
2.80
−1.2% vs LY
Traffic
2,139
+0.2% vs LY
Conversion
20.29%
+23 bp vs LY
New customers
67
13.1% of sales
Returns
$2.1K
5.8% of gross
Discounts
$3.9K
11.0% of gross
OMNI penetration
6.96%
−210 bp vs LY
Portfolio / trading
6 / 6
100.0% comp of trading

Needs attention↑ menu

  1. $9991
    comp −13.5% on $6.4K against $7.4K LY (−$999)
    why Iris Eau de Parfum −$295; Fig Leaf Eau de Parfum −$263; Iris Eau de Toilette −$138
  2. $7322
    net sales $3.2K vs LY $3.9K (−$732)
    why conversion −20 bp (traffic −17.4%, txns −18.5%); basket UPT −0.6%, AST −0.3%
  3. $5923
    actual $8.5K against a day plan of $9.1K (−$592)
    why conversion +10 bp (traffic +2.7%, txns +3.2%); basket UPT −1.7%, AST −0.6%

Worth celebrating↑ menu

  1. $8841
    net sales $5.7K vs LY $4.8K (+$884)
    why conversion +16 bp (traffic +17.4%, txns +18.2%); basket UPT −0.3%, AST +0.2%
  2. $4772
    net sales $2.5K vs LY $2.0K (+$477)
    why conversion −22 bp (traffic +24.0%, txns +22.9%); basket UPT −2.9%, AST +0.4%

Every kind of move in this view's scope. Ranked by the absolute dollar impact of the move against the day-aligned LY, in USD, within this view's own scope. One rule for doors, categories, omni families and customer signals, so no two views order the same pair differently. A celebration is a threshold-clearing favourable move — the same machinery, thresholds and catalog calls as an exception, with the sign reversed. Nothing here is chosen editorially.

Exceptions in this view↑ menu

Brand · Affiliate · Field Leadership · Districts · Doors↑ menu

▲ favourable (better than +5%)◆ within ±5%▼ unfavourable (worse than −5%)

Affiliate

AffiliatePostedNet sales% to LY% to planPlan grainConversionvs LY + driversUPTvs LY
United States6/6$29.8K◆ +1.7%94.7%DAY/WEEK/NONE20.29%+23 bp (traffic +0.2%, txns +1.4%)2.80−1.2%

Brand

BrandPostedNet sales% to LY% to planPlan grainConversionvs LY + driversUPTvs LY
Atelier Noir2/2$8.5K◆ +3.2%n/aWEEK18.82%+4 bp (traffic +3.3%, txns +3.5%)2.99−3.2%
Botanica1/1$4.0K◆ −3.3%n/aNONE21.64%−10 bp (traffic −2.9%, txns −3.3%)3.33−1.2%
Lumière3/3$17.4K◆ +2.1%94.7%DAY21.01%+50 bp (traffic −1.1%, txns +1.3%)2.55+0.4%

District (Field Leadership)

District (Field Leadership)PostedNet sales% to LY% to planPlan grainConversionvs LY + driversUPTvs LY
Southeast 13/3$20.1K◆ +4.6%98.2%DAY/WEEK20.77%+12 bp (traffic +3.9%, txns +4.5%)2.80−1.4%
Southeast 23/3$9.6K◆ −3.9%81.9%DAY/WEEK/NONE19.47%+33 bp (traffic −5.4%, txns −3.7%)2.81−0.9%

Doors

DoorsPostedNet sales% to LY% to planPlan grainConversionvs LY + driversUPTvs LY
Lumiere Coral Bay Galleria1/1$8.5K◆ +2.5%93.5%DAY23.50%+10 bp (traffic +2.7%, txns +3.2%)2.15−1.7%
Lumiere Palmetto Landing1/1$5.9K◆ −3.4%n/aWEEK17.33%−21 bp (traffic −1.6%, txns −2.8%)3.16−2.2%
Lumiere Magnolia Park1/1$5.7K▲ +18.4%106.2%DAY23.56%+16 bp (traffic +17.4%, txns +18.2%)3.13−0.3%
Lumiere Bluegrass Commons1/1$4.0K◆ −3.3%n/aNONE21.64%−10 bp (traffic −2.9%, txns −3.3%)3.33−1.2%
Lumiere Sunset Terrace1/1$3.2K▼ −18.7%81.9%DAY15.50%−20 bp (traffic −17.4%, txns −18.5%)2.42−0.6%
Lumiere Old Harbour Walk1/1$2.5K▲ +23.3%n/aWEEK23.76%−22 bp (traffic +24.0%, txns +22.9%)2.58−2.9%

Stores and e-commerce↑ menu

One channel at this scopeNo e-commerce entity trades at this scope, and no e-commerce trade can be attributed to it, so this is a stores-only view. A region, a district and a door are sets of doors; the online touch a door owns is its omni execution, which is in the omni section.
ChannelPostedNet salesMix% to LY% to planPlan grainTrafficConversionvs LY + driversOMNI penetration
Stores6/6$29.8K100.0%◆ +1.7%94.7%DAY/WEEK/NONE2,13920.29%+23 bp (traffic +0.2%, txns +1.4%)1.64%
Total$29.8K100.0%
Stores $29,794.59 = $29,794.59, this view's headline, to the cent (BR-11 applied to the channel cut).

Omni penetration is a share of the channel the money already sits in — a pickup inside e-commerce demand, its upsell inside the store's own sales. It is never a third channel and never added to either (BR-9).

Traffic and conversion are FSS — free-standing stores — only. E-commerce has no door traffic, so the row is unavailable rather than zero (BR-15).

Plan, at each brand's own grain↑ menu

Plan grainActualPlanAttainmentBasis
Day-planned (3 entities)$17.4K$18.3K94.7%vs the day plan
Week-planned (2 entities)$34.0K$76.0K44.8%WTD vs full week plan (4 of 7 days elapsed)
No plan (1 entities)$4.0K—no planactuals only — never a fabricated 100%
Plan grain mix: day-planned brands measured against the day plan; week-planned brands measured week-to-date against the weekly plan (not spread to days); brands without a plan show actuals only.
Every figure on this page is the same computed object the day flash, the morning digest and the door extract read. Only the scope differs (BR-18).

Full day flash for Wed Jul 15 → · door extract (CSV)

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.