Nocturne Eau de Parfum

LUM-FRG-001 · list $98.00 · launched Wed Jan 13, 2021 (2017 days ago)

Window net sales

$21.4K

14 days

Window LY

$21.5K

aligned days

Δ vs LY

−$158

−0.7%

Units

825

AUR $25.91

Daily series

Day	TY	LY	Δ	% vs LY	Units
Fri Jul 10	$1.8K	$2.3K	−$448	−19.6%	70
Sat Jul 11	$1.7K	$1.7K	+$9	+0.6%	65
Sun Jul 12	$1.6K	$2.1K	−$463	−22.0%	65
Mon Jul 13	$1.0K	$1.3K	−$341	−25.3%	39
Tue Jul 14	$1.3K	$1.3K	+$67	+5.2%	53
Wed Jul 15	$1.1K	$1.4K	−$299	−21.3%	43
Thu Jul 16	$1.7K	$1.9K	−$186	−9.7%	67
Fri Jul 17	$2.3K	$1.5K	+$801	+54.1%	86
Sat Jul 18	$2.0K	$2.1K	−$94	−4.4%	78
Sun Jul 19	$1.9K	$1.5K	+$414	+27.4%	73
Mon Jul 20	$948	$1.1K	−$116	−10.9%	36
Tue Jul 21	$819	$1.1K	−$298	−26.7%	32
Wed Jul 22	$1.7K	$1.1K	+$569	+51.0%	66
Thu Jul 23	$1.3K	$1.1K	+$225	+20.3%	52

Every row is this SKU's slice of that day's posted door sales — an allocation, never an independent figure (BR-11).

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.