Archive›Fri Jul 10›Merchandise›Fragrance
Category · LUM

Fragrance — Friday, July 10, 2026

Derived from sales lines; brand and category are never stored on a fact row
Net sales
$53.1K
$53,124.57
Comp
−6.5%
same comp entity set as the headline
Mix
20.2%
share of the day
Plan (derived)
$59.9K
86.2% attainment · 97.2% coverage
AUR
$39.70
1,338 units
Category exceptionFragrance comps −6.5% against a fleet +6.9% — −13.4 pts adverse.

SKUs in this category, by contribution

SKUTYLYΔ% vs LYContributionUnitsDays since launch
Neroli Eau de Toilette$3.0K$0+$3.0Kn/a+5.5%66151
Tuberose Eau de Toilette$5.0K$3.9K+$1.1K+29.0%+2.0%861048
Iris Eau de Toilette$4.0K$3.0K+$938+30.9%+1.7%882466
Bergamot Eau de Toilette$3.4K$2.5K+$869+34.4%+1.6%812583
Vetiver Eau de Parfum$3.9K$3.1K+$799+25.9%+1.4%771509
Santal Eau de Toilette$2.8K$2.0K+$784+39.0%+1.4%841888
Blanc Eau de Parfum$4.3K$4.2K+$109+2.6%+0.2%71646
Vetiver Eau de Toilette$3.2K$3.4K−$177−5.2%−0.3%1131192
Fig Leaf Eau de Toilette$2.2K$2.4K−$252−10.5%−0.5%57980
Nocturne Eau de Toilette$2.7K$3.0K−$356−11.8%−0.6%58911
Nocturne Eau de Parfum$1.8K$2.3K−$448−19.6%−0.8%702004
Oud Eau de Toilette$2.9K$3.4K−$491−14.5%−0.9%661795
Bergamot Eau de Parfum$1.6K$2.2K−$534−24.7%−1.0%682380
Oud Eau de Parfum$1.7K$2.3K−$555−24.3%−1.0%542676
Santal Eau de Parfum$2.3K$3.4K−$1.0K−30.9%−1.9%632620
Neroli Eau de Parfum$1.8K$3.1K−$1.3K−41.6%−2.4%63649
Tuberose Eau de Parfum$605$1.9K−$1.3K−68.5%−2.4%292209
Fig Leaf Eau de Parfum$2.8K$4.3K−$1.5K−34.0%−2.6%591978
Blanc Eau de Toilette$997$2.5K−$1.5K−60.4%−2.8%331120
Iris Eau de Parfum$599$2.4K−$1.8K−74.7%−3.2%171630
These SKUs sum into $53,124.57, this category's net sales, which sums with the other categories into the $262.7K headline (BR-11).
Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.