Currency — CAD converted at 1.35 CAD per USDLumiere Queen West Pavilion trades in CAD. Native total $6,124.08 CAD. Shown above as $4,536.36 USD. The rate is 1.35 CAD per 1 USD — Fixed plan rate CAD 1.35 per USD (seeded, not floating). It is fixed and seeded, it is the only rate used anywhere on this site, and it is stated here because a converted figure without its rate cannot be checked (BR-16).
Traffic
254
LY 273
−$342.28 to the gap
×
Conversion
24.02%
LY 24.18%
−$30.30 to the gap
×
AST
$74.37
LY $74.52
−$9.10 to the gap
=
Net sales
$4,536.36
LY $4,918.04
gap −$381.68
↳
AUS
$29.65
LY $29.81
−$23.93 to the gap
×
UPT
2.51
LY 2.50
+$14.83 to the gap
Traffic −$342.28, conversion −$30.30 and AST −$9.10 sum to −$381.68 — the sales gap, to the cent. Residual interaction $0.00. sequential (waterfall) attribution, fixed driver order traffic -> conversion -> AST; AST split AUS -> UPT
Driver contributions
Driver
Contribution to the gap
TRAFFIC
−$342.28
CONVERSION
−$30.30
AST
−$9.10
Sum = the sales gap
−$381.68
Residual interaction
$0.00
AST splits into
Contribution to the gap
AUS
−$23.93
UPT
+$14.83
Sum = the AST contribution
−$9.10
Sequential attribution telescopes exactly, so the residual is zero by construction — it is computed and shown rather than assumed (BR-20). Both columns above are shown to the cent so that they sum to their own totals as printed.
This door's own currency
CAD (native)
USD (converted at 1.35)
Net sales
$6,124.08
$4,536.36
LY net sales
$6,639.35
$4,918.04
The native figure is the door's posted total; the converted one is that figure divided once by 1.35. The calculator below works in USD and carries unrounded values, so converting its answer back at the same rate returns the native figure exactly (BR-16).
What if — the calculator
Checking the calculator against the catalog…
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This calculator holds no formula. It is handed the catalog's own driver values and evaluates the catalog's own identity; it verifies that it reproduces the catalog's figure before it will let you touch a slider (BR-20).
Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.