why 37 orders picked up or delivered on the day; 40 created, 72.5% of them completing
Every kind of move in this view's scope. Ranked by the absolute dollar impact of the move against the day-aligned LY, in USD, within this view's own scope. One rule for doors, categories, omni families and customer signals, so no two views order the same pair differently. A celebration is a threshold-clearing favourable move — the same machinery, thresholds and catalog calls as an exception, with the sign reversed. Nothing here is chosen editorially.
WTD conversion 14.84% against a trailing 4-week baseline of 16.80%. Against last year, conversion −238 bp (traffic +7.7%, txns −7.2%) — so this is an execution move, not a footfall one, and it is coachable.
new-to-file 9.1% is 6.5 pts below the trailing 4-week baseline of 15.6% WTD. CRM flag: acquisition is running below its own trailing 4-week baseline by more than 5%.
Recognized basis, +83.3% vs the day-aligned LY — beyond the ±15% family threshold. Recognized and all-inclusive are separate series and are never mixed (BR-10).
Recognized basis, +122.1% vs the day-aligned LY — beyond the ±15% family threshold. Recognized and all-inclusive are separate series and are never mixed (BR-10).
Recognized basis, +50.0% vs the day-aligned LY — beyond the ±15% family threshold. Recognized and all-inclusive are separate series and are never mixed (BR-10).
Recognized basis, +53.3% vs the day-aligned LY — beyond the ±15% family threshold. Recognized and all-inclusive are separate series and are never mixed (BR-10).
WTD UPT 3.09 against a trailing 4-week baseline of 2.86 (+8.1%). AST $63.44 on 108 transactions. This door is growing sales through the basket, not the door count. Worth copying.
Stores $171,951.89 + E-commerce $63,181.76 = $235,133.65, this view's headline, to the cent (BR-11 applied to the channel cut).
Omni penetration is a share of the channel the money already sits in — a pickup inside e-commerce demand, its upsell inside the store's own sales. It is never a third channel and never added to either (BR-9).
Traffic and conversion are FSS — free-standing stores — only. E-commerce has no door traffic, so the row is unavailable rather than zero (BR-15).
Plan grain mix: day-planned brands measured against the day plan; week-planned brands measured week-to-date against the weekly plan (not spread to days); brands without a plan show actuals only.
Every figure on this page is the same computed object the day flash, the morning digest and the door extract read. Only the scope differs (BR-18).
Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.