Field Leadership — Sunday, July 19, 2026

Narrowed to door, omni — the moves this view can act on. Scope answers whose numbers these are; this answers whose problem it is. Ranked by the absolute dollar impact of the move against the day-aligned LY, in USD, within this view's own scope. One rule for doors, categories, omni families and customer signals, so no two views order the same pair differently. A celebration is a threshold-clearing favourable move — the same machinery, thresholds and catalog calls as an exception, with the sign reversed. Nothing here is chosen editorially.

Exceptions in this view↑ menu

• ▼ Fragrance comps −1.9% against a fleet +6.0% — −7.8 pts adverseBR-11
  Adverse SKUs: Blanc Eau de Parfum (−$1.8K), Iris Eau de Parfum (−$1.1K), Iris Eau de Toilette (−$992).
• ▼ Makeup comps +0.8% against a fleet +6.0% — −5.2 pts adverseBR-11
  Adverse SKUs: Matte Lipstick (−$889), Matte Palette (−$717), Bisque Lipstick (−$703).
• ▼ Lumiere Riverbend Square conversion below its own baselineBR-15
  WTD conversion 14.84% against a trailing 4-week baseline of 16.80%. Against last year, conversion −238 bp (traffic +7.7%, txns −7.2%) — so this is an execution move, not a footfall one, and it is coachable.
• ▼ New-to-file share falling — E-commerceBR-12
  new-to-file 9.1% is 6.5 pts below the trailing 4-week baseline of 15.6% WTD. CRM flag: acquisition is running below its own trailing 4-week baseline by more than 5%.
• ▼ Buy Online, Return In Store — merchandise returned in store +83.3% vs LYBR-10
  Recognized basis, +83.3% vs the day-aligned LY — beyond the ±15% family threshold. Recognized and all-inclusive are separate series and are never mixed (BR-10).
• ▼ Lumiere Beacon Court negative two days runningBR-2
  Comp −5.4% on Sun Jul 19 after −10.9% on Sat Jul 18.
• ▼ Lumiere Palmetto Landing negative two days runningBR-2
  Comp −20.1% on Sun Jul 19 after −3.2% on Sat Jul 18.
• ▼ Lumiere Riverbend Square negative two days runningBR-2
  Comp −6.9% on Sun Jul 19 after −17.1% on Sat Jul 18.
• ▼ Lumiere Sunfield Galleria negative two days runningBR-2
  Comp −20.8% on Sun Jul 19 after −17.5% on Sat Jul 18.
• ▼ Lumiere Sunset Terrace negative two days runningBR-2
  Comp −23.2% on Sun Jul 19 after −22.3% on Sat Jul 18.
• ▲ Buy Online, Pick up In Store — recognized sales +122.1% vs LYBR-10
  Recognized basis, +122.1% vs the day-aligned LY — beyond the ±15% family threshold. Recognized and all-inclusive are separate series and are never mixed (BR-10).
• ▲ Click & Reserve — recognized sales +50.0% vs LYBR-10
  Recognized basis, +50.0% vs the day-aligned LY — beyond the ±15% family threshold. Recognized and all-inclusive are separate series and are never mixed (BR-10).
• ▲ Real-Time Delivery — recognized sales +53.3% vs LYBR-10
  Recognized basis, +53.3% vs the day-aligned LY — beyond the ±15% family threshold. Recognized and all-inclusive are separate series and are never mixed (BR-10).
• ▲ Lumiere Harborlight Galleria basket building to 3.09 units per transactionBR-20
  WTD UPT 3.09 against a trailing 4-week baseline of 2.86 (+8.1%). AST $63.44 on 108 transactions. This door is growing sales through the basket, not the door count. Worth copying.

Districts · Doors↑ menu

District (Field Leadership)

Doors

Stores and e-commerce↑ menu

Omni penetration is a share of the channel the money already sits in — a pickup inside e-commerce demand, its upsell inside the store's own sales. It is never a third channel and never added to either (BR-9).

Traffic and conversion are FSS — free-standing stores — only. E-commerce has no door traffic, so the row is unavailable rather than zero (BR-15).

Plan, at each brand's own grain↑ menu

Full day flash for Sun Jul 19 → · door extract (CSV)