Haircare — Sunday, July 19, 2026

Derived from sales lines; brand and category are never stored on a fact row

Net sales

$22.7K

$22,735.61

Comp

+9.2%

same comp entity set as the headline

Mix

9.7%

share of the day

Plan (derived)

$4.6K

112.9% attainment · 22.6% coverage

AUR

$19.42

1,171 units

SKUs in this category, by contribution

SKU	TY	LY	Δ	% vs LY	Contribution	Units	Days since launch
Juniper Conditioner	$1.5K	$0	+$1.5K	n/a	+9.2%	69	90
Willow Shampoo	$1.8K	$1.4K	+$379	+27.3%	+2.3%	58	798
Clover Conditioner	$1.1K	$781	+$322	+41.3%	+2.0%	65	1960
Birch Conditioner	$943	$676	+$267	+39.4%	+1.6%	69	646
Juniper Shampoo	$1.1K	$873	+$240	+27.5%	+1.5%	40	2186
Clover Shampoo	$1.4K	$1.3K	+$86	+6.5%	+0.5%	56	2031
Yarrow Shampoo	$1.7K	$1.6K	+$64	+4.0%	+0.4%	51	1970
Botanica Shampoo	$935	$910	+$25	+2.8%	+0.2%	41	1860
Kelp Shampoo	$1.1K	$1.1K	+$11	+1.0%	+0.1%	39	2381
Nettle Shampoo	$551	$556	−$5	−0.9%	−0.0%	39	1816
Yarrow Conditioner	$1.0K	$1.1K	−$15	−1.4%	−0.1%	39	2150
Willow Conditioner	$663	$814	−$152	−18.6%	−0.9%	44	1093
Botanica Conditioner	$666	$891	−$224	−25.2%	−1.4%	39	2225
Kelp Conditioner	$1.3K	$1.5K	−$279	−18.1%	−1.7%	49	1647
Birch Shampoo	$1.1K	$1.4K	−$321	−22.3%	−2.0%	46	1869
Nettle Conditioner	$866	$1.3K	−$394	−31.3%	−2.4%	30	1732

These SKUs sum into $22,735.61, this category's net sales, which sums with the other categories into the $235.1K headline (BR-11).

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.