Haircare — Thursday, July 23, 2026

Derived from sales lines; brand and category are never stored on a fact row

Net sales

$18.5K

$18,525.50

Comp

+3.1%

same comp entity set as the headline

Mix

9.2%

share of the day

Plan (derived)

$4.0K

93.0% attainment · 20.3% coverage

AUR

$18.92

979 units

SKUs in this category, by contribution

SKU	TY	LY	Δ	% vs LY	Contribution	Units	Days since launch
Juniper Conditioner	$1.1K	$0	+$1.1K	n/a	+7.4%	51	94
Birch Shampoo	$1.2K	$997	+$250	+25.0%	+1.8%	53	1873
Juniper Shampoo	$1.0K	$770	+$238	+30.9%	+1.7%	37	2190
Willow Conditioner	$749	$576	+$173	+30.0%	+1.2%	51	1097
Botanica Conditioner	$744	$591	+$153	+25.9%	+1.1%	45	2229
Kelp Shampoo	$905	$816	+$89	+10.9%	+0.6%	31	2385
Botanica Shampoo	$657	$585	+$72	+12.3%	+0.5%	30	1864
Nettle Shampoo	$538	$556	−$18	−3.2%	−0.1%	39	1820
Clover Shampoo	$1.2K	$1.3K	−$35	−2.8%	−0.2%	51	2035
Yarrow Conditioner	$831	$877	−$46	−5.2%	−0.3%	32	2154
Kelp Conditioner	$1.5K	$1.6K	−$49	−3.2%	−0.3%	61	1651
Clover Conditioner	$485	$612	−$127	−20.7%	−0.9%	30	1964
Birch Conditioner	$642	$839	−$198	−23.5%	−1.4%	48	650
Yarrow Shampoo	$996	$1.3K	−$257	−20.5%	−1.8%	31	1974
Nettle Conditioner	$796	$1.1K	−$281	−26.1%	−2.0%	28	1736
Willow Shampoo	$1.2K	$1.8K	−$578	−32.8%	−4.1%	40	802

These SKUs sum into $18,525.50, this category's net sales, which sums with the other categories into the $200.6K headline (BR-11).

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.