Lumière Beauty Group · Operational Sales Flash

Thursday, July 23, 2026

FY2026 W25 · fiscal FY26-P06 · Q2 · week 25 · generated for the morning of Friday, July 24, 2026
version 1 (as sent) · morning digest · door extract (CSV)
Net sales
$200.6K
$200,615.58
Comp week-aligned
−0.2%
vs Thu Jul 24, 2025
Plan attainment
98.7%
−$1.7K
Transactions
3,078
−0.8% vs LY
AST
$65.18
+0.6% vs LY · = AOV
AUS
$25.71
−1.0% vs LY · = AUR
UPT
2.54
+1.6% vs LY · LY 2.46
Traffic
11,711
+1.3% vs LY
Conversion
19.64%
−14 bp vs LY
New customers
455
12.6% of sales · AST $55.34
Returns
$10.5K
5.7% of gross · +9.6% vs LY
Discounts
$26.6K
11.1% of gross · +0.4% vs LY
OMNI penetration
5.58%
−30 bp vs LY
Portfolio / trading
29 / 28
96.6% trading · 85.7% comp of trading
Incomplete — 26 of 28 doors reportedLumiere Granite Hill Commons, Lumiere Santa Rosa Plaza had not posted at generation time. Missing doors are excluded from totals and comp, never counted as zero. Posted sales are 97.9% of the trailing-4 same-weekday average.
Traffic not postedLumiere Bluegrass Commons posted sales but no door traffic. Conversion for those doors is UNAVAILABLE and they are excluded from the fleet conversion on both sides — never shown as 0%.
Omni invariance (BR-9)Headline net sales with the omni layer on: $200,615.58. With it off: $200,615.58. The same number, because omni panels attribute 5.6% of these sales rather than add to them.

Thu Jul 23 net sales were $200.6K, comp −0.2% against the day-aligned LY (Thu Jul 24, 2025), plan attainment 98.7%. E-commerce US took $3.5K off the comp (−8.0%); Lumiere Sunfield Galleria cost a further $2.1K; Lumiere Pacific Heights Court was the bright spot at +$2.5K (+22.1%). Fragrance comps −16.5% against a fleet −0.2% — −16.3 pts adverse; Order Online From In Store — recognized sales −28.2% vs LY. Lumiere Santa Rosa Plaza has now missed 2 consecutive days and 1 other store did not post, so 26 of 28 stores are in today's totals and the rest are missing, not zero.

Needs attention↑ menu

  1. $7.7K1
    comp −16.5% on $38.7K against $46.4K LY (−$7.7K)
    why Blanc Eau de Toilette −$1.5K; Nocturne Eau de Toilette −$1.3K; Vetiver Eau de Parfum −$1.1K
  2. $3.5K2
    comp −6.2% on $52.3K against $55.8K LY (−$3.5K)
    why Bisque Lipstick −$764; Contour Lipstick −$729; Atelier Foundation −$720
  3. $3.3K3
    new-customer sales $4.1K vs LY $7.3K (−$3.3K)
    why 68 new of 704 buyers (9.7% new to file)

Worth celebrating↑ menu

  1. $2.9K1
    actual $13.9K against a day plan of $11.0K (+$2.9K)
    why conversion −1 bp (traffic +22.0%, txns +21.9%); basket UPT −2.1%, AST +0.1%
  2. $1.5K2
    net sales $7.3K vs LY $5.8K (+$1.5K)
    why conversion −34 bp (traffic +28.0%, txns +25.6%); basket UPT +1.7%, AST +0.2%
  3. $6993
    net sales $6.2K vs LY $5.5K (+$699)
    why conversion −9 bp (traffic +12.3%, txns +11.8%); basket UPT +4.8%, AST +0.8%

Every kind of move in this view's scope. Ranked by the absolute dollar impact of the move against the day-aligned LY, in USD, within this view's own scope. One rule for doors, categories, omni families and customer signals, so no two views order the same pair differently. A celebration is a threshold-clearing favourable move — the same machinery, thresholds and catalog calls as an exception, with the sign reversed. Nothing here is chosen editorially.

Exceptions — the day's calls to action↑ menu

Focus — what moved the comp↑ menu

Named contributions + all other = −$449, the headline comp gap, to the cent (BR-6).
RegionLYTYΔ%
Southeast$506.0K$484.9K−$21.1K−4.2%
West$316.8K$311.5K−$5.3K−1.7%
Midwest$257.2K$260.7K+$3.5K+1.4%
Southwest$282.8K$288.6K+$5.8K+2.1%
Northeast$468.7K$488.7K+$20.0K+4.3%
Canada$308.3K$339.3K+$31.0K+10.1%
E-commerce$722.4K$817.2K+$94.8K+13.1%

Store status and the three-tier view↑ menu

Portfolio
29
→
Trading
28
→
Comp trading
24
% trading
96.6%
% comp of trading
85.7%
▲ favourable (better than +5%)◆ within ±5%▼ unfavourable (worse than −5%)
TierEntitiesNet sales% to LYPlan% to plan
Comp trading24$141.6K◆ +1.2%$71.7K▲ 105.7%
All trading28$152.6K◆ +1.2%$74.9K▲ 105.5%
Total31$200.6K◆ −0.2%$128.8K◆ 98.7%
Closed doors: LB-013. Comp trading excludes remodels and doors with fewer than 13 full periods of trading (BR-2).

Plan, at each brand's own grain↑ menu

Plan grainActualPlanAttainmentBasis
Day-planned brands (14 entities)$127.1K$128.8K98.7%vs the day plan
Week-planned brand (8 entities)$216.1K$365.2K59.2%WTD vs full week plan (5 of 7 days elapsed)
No-plan brand (6 entities)$28.8K—no planactuals only — never a fabricated 100%
85.6% of the day's sales sit inside a plan of any grain. A weekly plan is never spread across days (BR-19).

Windows↑ menu

WindowRangeNet salesCompPlanConversionvs LYUPTvs LYNew-to-file
Last weekSun Jul 12 – Sat Jul 18$1.59M+4.6%101.2%19.67%−6 bp (traffic +9.3%, txns +9.0%)2.52+1.8%15.9%
Week to dateSun Jul 19 – Thu Jul 23$996.6K+3.7%101.5%19.69%−5 bp (traffic +6.4%, txns +6.2%)2.52+1.8%14.4%
Period to dateSun Jul 5 – Thu Jul 23$4.19M+5.0%101.5%19.69%−4 bp (traffic +8.8%, txns +8.6%)2.51+1.5%15.5%
Quarter to dateSun May 3 – Thu Jul 23$19.44M+5.6%100.4%19.74%+2 bp (traffic +11.1%, txns +11.2%)2.51+1.1%15.9%
Year to dateSun Feb 1 – Thu Jul 23$39.69M+5.7%100.3%19.74%+5 bp (traffic +12.9%, txns +13.2%)2.51+1.1%9.2%

By brand, affiliate, region and channel↑ menu

Brand

BrandPostedNet salesCompPlanPlan grainConversionvs LY + driversUPTvs LY
Atelier Noir8/9$44.7K−6.4%n/aWEEK20.03%−1 bp (traffic −5.7%, txns −5.7%)2.69−0.7%
Botanica6/6$28.8K+3.2%n/aNONE18.23%−1 bp (traffic +6.0%, txns +5.9%)2.42−0.2%
Lumière12/13$79.0K+5.6%105.5%DAY19.94%−24 bp (traffic +5.5%, txns +4.2%)2.65+0.8%
E-commerce (multi-brand)2/2$48.1K−4.2%89.2%DAYn/aunavailable — no traffic posted2.10+6.5%

Affiliate

AffiliatePostedNet salesCompPlanPlan grainConversionvs LY + driversUPTvs LY
United States23/25$170.6K−3.0%96.6%DAY/WEEK/NONE19.74%−11 bp (traffic −1.7%, txns −2.2%)2.48+1.6%
Canada5/5$30.0K+17.9%110.2%DAY/WEEK/NONE19.16%−21 bp (traffic +16.7%, txns +15.5%)2.57+0.6%

Region

RegionPostedNet salesCompPlanPlan grainConversionvs LY + driversUPTvs LY
Canada4/4$22.4K+16.1%111.5%DAY/WEEK/NONE19.16%−21 bp (traffic +16.7%, txns +15.5%)2.37−1.0%
E-commerce2/2$48.1K−4.2%89.2%DAYn/aunavailable — no traffic posted2.10+6.5%
Midwest4/4$16.8K−4.8%92.9%DAY/WEEK/NONE18.11%−93 bp (traffic +0.6%, txns −4.3%)2.42+0.6%
Northeast5/6$29.7K−1.5%101.5%DAY/WEEK/NONE20.38%−4 bp (traffic −3.7%, txns −3.9%)2.95+2.6%
Southeast6/6$32.5K−5.3%96.2%DAY/WEEK/NONE20.46%+64 bp (traffic −11.6%, txns −8.8%)2.87+0.8%
Southwest3/4$18.1K+7.3%108.0%DAY/WEEK/NONE16.98%+6 bp (traffic +7.6%, txns +8.0%)2.35−1.8%
West4/4$33.0K+1.9%120.2%DAY/WEEK/NONE21.76%−48 bp (traffic +4.2%, txns +2.0%)2.57+0.2%

Channel

ChannelPostedNet salesCompPlanPlan grainConversionvs LY + driversUPTvs LY
Stores26/28$152.6K+1.2%105.5%DAY/WEEK/NONE19.64%−14 bp (traffic +1.3%, txns +0.6%)2.63+0.0%
E-commerce2/2$48.1K−4.2%89.2%DAYn/aunavailable — no traffic posted2.10+6.5%

District

DistrictPostedNet salesCompPlanPlan grainConversionvs LY + driversUPTvs LY
Canada 14/4$22.4K+16.1%111.5%DAY/WEEK/NONE19.16%−21 bp (traffic +16.7%, txns +15.5%)2.37−1.0%
Midwest 12/2$9.6K−4.3%92.9%DAY/WEEK18.53%−158 bp (traffic +4.2%, txns −4.0%)2.56+1.1%
Midwest 22/2$7.2K−5.3%n/aWEEK/NONE17.44%−5 bp (traffic −4.5%, txns −4.7%)2.19−0.5%
Northeast 13/3$22.1K−1.0%104.6%DAY/WEEK21.26%+17 bp (traffic −5.2%, txns −4.4%)3.06+3.5%
Northeast 22/3$7.6K−2.8%91.9%DAY/NONE17.91%−51 bp (traffic +0.9%, txns −1.9%)2.61−0.3%
Southeast 13/3$21.6K−4.6%101.2%DAY/WEEK21.02%+30 bp (traffic −8.0%, txns −6.6%)2.84−0.9%
Southeast 23/3$10.9K−6.6%77.2%DAY/WEEK/NONE18.93%+122 bp (traffic −20.2%, txns −14.7%)2.90+3.8%
Southwest 12/2$14.4K+5.4%108.0%DAY/WEEK16.53%−0 bp (traffic +6.1%, txns +6.0%)2.47−1.5%
Southwest 21/2$3.7K+15.5%n/aNONE18.98%+23 bp (traffic +15.3%, txns +16.7%)1.89−1.0%
West 12/2$21.7K+22.1%126.3%DAY/NONE21.06%−1 bp (traffic +22.0%, txns +21.9%)2.48−2.1%
West 22/2$11.4K−20.7%99.6%DAY/WEEK23.64%−66 bp (traffic −18.1%, txns −20.3%)2.72+4.8%
Brand + e-commerce, affiliate, region and district each sum to the same $200.6K headline (BR-11).

Stores and e-commerce↑ menu

ChannelPostedNet salesMix% to LY% to planPlan grainTrafficConversionvs LY + driversOMNI penetration
Stores26/28$152.6K76.0%◆ +1.2%105.5%DAY/WEEK/NONE11,71119.64%−14 bp (traffic +1.3%, txns +0.6%)2.11%
E-commerce2/2$48.1K24.0%◆ −4.2%89.2%DAYFSS onlyFSS onlyFSS only16.61%
Total$200.6K100.0%
Stores $152,564.49 + E-commerce $48,051.09 = $200,615.58, this view's headline, to the cent (BR-11 applied to the channel cut).

Omni penetration is a share of the channel the money already sits in — a pickup inside e-commerce demand, its upsell inside the store's own sales. It is never a third channel and never added to either (BR-9).

Traffic and conversion are FSS — free-standing stores — only. E-commerce has no door traffic, so the row is unavailable rather than zero (BR-15).

Omni — attribution, never addition↑ menu

FamilyRecognized ordersRecognized salesAOVvs LYAll-inclusive ordersAll-inclusive salesCompletion
Buy Online, Pick up In Store39$3.8K$97.08−11.4%46$4.4K84.8%
Real-Time Delivery16$1.9K$116.79+21.4%14$1.5K92.9%
Order Online From In Store21$2.3K$110.74−28.2%33$3.6K97.0%
Click & Reserve25$2.3K$91.38+15.4%35$3.2K62.9%
Buy Online, Return In Store15$1.1Kn/a−14.1%n/an/a20.0%

Recognized and all-inclusive are different series over different populations. They are never added and never charted as one (BR-10).

OMNI penetration
5.58%
−30 bp vs LY
Omni-attributed sales
$11.2K
a slice of net sales, not an addition
BOPIS upsell
$370
28.2% attach on 11 picked-up orders

Customer file↑ menu

Total buyers
3,078
one transaction, one buyer
New to file
455
14.8% of buyers · −162 bp vs LY
Repeat rate
85.2%
2,623 repeat buyers
New-customer sales
$25.2K
12.6% of net · AST $55.34 (84.9% of fleet)
Customer file
116,853
identities acquired to date

Full customer panel →

Merchandise↑ menu

CategoryNet salesMixCompPlan (derived)% to planPlan coverageUnitsAUR
Skincare$71.8K35.8%+17.5%$61.6K112.8%96.8%2,665$26.93
Makeup$52.3K26.1%−6.2%$8.6K88.6%14.6%2,509$20.86
Fragrance$39.7K19.8%−16.5%$48.5K79.8%97.6%1,021$38.85
Haircare$18.5K9.2%+3.1%$4.0K93.0%20.3%979$18.92
Tools & Accessories$18.3K9.1%−1.0%$5.0K86.0%23.3%630$29.07
$200,615.58 of categories = $200,615.58 of doors (BR-11)

Top movers vs the aligned LY day

SKUCategoryTYLYΔ% vs LYContributionDays since launch
Halo CreamSkincare$8.2K$0+$8.2Kn/a+4.3%new
Neroli Eau de ToiletteFragrance$2.8K$0+$2.8Kn/a+1.5%164
Botanica Brush SetTools & Accessories$3.1K$1.9K+$1.1K+59.8%+0.6%2224
Juniper ConditionerHaircare$1.1K$0+$1.1Kn/a+0.6%94
Chroma PaletteMakeup$798$0+$798n/a+0.4%143
Ceramide SerumSkincare$2.3K$1.5K+$790+52.1%+0.4%1892
Velvet CreamSkincare$2.1K$1.3K+$763+57.8%+0.4%1909
Lustre PaletteMakeup$2.1K$1.5K+$619+42.1%+0.3%1823
Coastal CreamSkincare$2.6K$2.0K+$550+27.1%+0.3%1183
Lumen SerumSkincare$1.7K$1.2K+$530+45.4%+0.3%733

Bottom movers

SKUCategoryTYLYΔ% vs LYContributionDays since launch
Blanc Eau de ToiletteFragrance$730$2.2K−$1.5K−66.9%−0.8%1133
Nocturne Eau de ToiletteFragrance$2.6K$3.9K−$1.3K−34.0%−0.7%924
Vetiver Eau de ParfumFragrance$1.7K$2.8K−$1.1K−39.5%−0.6%1522
Field Blending SpongeTools & Accessories$1.3K$2.2K−$923−42.3%−0.5%2600
Tuberose Eau de ToiletteFragrance$2.7K$3.5K−$822−23.5%−0.4%1061
Bisque LipstickMakeup$1.5K$2.3K−$764−33.7%−0.4%2149
Ivory CreamSkincare$1.9K$2.6K−$750−28.6%−0.4%2439
Fig Leaf Eau de ToiletteFragrance$2.3K$3.1K−$742−24.2%−0.4%993
Contour LipstickMakeup$846$1.6K−$729−46.3%−0.4%2642
Iris Eau de ParfumFragrance$535$1.3K−$725−57.5%−0.4%1643

Full merchandise panel →

E-commerce — demand vs settled↑ menu

Amountvs LY
Demand (ordered)$48.1K−4.2%
Shipped (settled)$53.8K+7.4%
Returns recorded$3.9K
Settled return rate (matured window)7.4%
Demand % of gross20.0%

Headline uses demand (ordered). This day is not yet matured (settles after 3 days); the archive shows both series without rewriting this flash (BR-4).

Drill down↑ menu

Drill
Timeframe grid, channel and omni donuts, brand rank, trend lines
Drill
Districts and doors, coaching-first
Drill
Category grid and the full mover tables
Drill
New-to-file, repeat rate, omni capture
Drill
Top and bottom doors by any KPI
Drill
Door × brand × the full KPI set, byte-stable

Disclosures↑ menu

BR-2 Excluded from comp on both sides — closed for remodel: Lumiere Lakeview Arcade (LB-013, opened Thu Sep 1, 2016).

BR-2 In total sales but not in comp — fewer than 13 full fiscal periods of trading: Lumiere Cascade Commons (LB-023, opened Mon Dec 1, 2025), Lumiere Silver Mesa Mall (LB-025, opened Fri Aug 1, 2025).

BR-3 2 of 28 doors had not posted at generation time and are MISSING, not zero: Lumiere Granite Hill Commons, Lumiere Santa Rosa Plaza. Totals are reported-door figures; no imputation.

BR-3 ESCALATION — Lumiere Santa Rosa Plaza (Southwest) has not posted for 2 consecutive days (since Wed Jul 22, 2026). Store operations action required.

BR-15 No traffic posted for Lumiere Bluegrass Commons. Conversion is UNAVAILABLE for those doors and they are excluded from the fleet conversion on both sides — a missing measurement is never shown as 0%.

BR-19 Plan grain mix: day-planned brands measured against the day plan; week-planned brands measured week-to-date against the weekly plan (not spread to days); brands without a plan show actuals only. Day-planned brands are measured against the day plan; the week-planned brand shows WTD vs full week plan (5 of 7 days elapsed) and is never spread to days; the no-plan brand shows actuals only and never a fabricated 100%. 85.6% of the day's sales sit inside a plan of any grain.

BR-16 Reported in USD. CAD converted at Fixed plan rate CAD 1.35 per USD (seeded, not floating). Facts are held in each door's local currency and converted once, at the seeded fixed rate, for every cross-market total on this flash. Nothing is mixed.

BR-9 Omni attributes, it never adds. 5.6% of today's net sales is explained by an omni behaviour; the headline is $200.6K with the omni layer on and $200.6K with it off — the same number, because omni panels partition the headline rather than extend it.

BR-11 Category and SKU figures are derived from sales lines and sum to the door totals above, to the cent. Region, district and door levels each sum to their parent.

BR-4 E-commerce comp is demand-based day-of (orders placed, not shipped). Demand $48.1K vs shipped $53.8K; the day matures after 3 days and the archive shows both without rewriting this flash.

BR-17 Hourly views are intraday and unaudited. The posted daily figure is the system of record; hourly buckets sum to it exactly because they are an allocation of it.

BR-5 / BR-13 Every figure here is computed once in the metric catalog and rendered to the site, the email digest and the door extract from one object. The three cannot disagree.

Formula key↑ menu

Net sales — Σ net_sales over REPORTED entities, converted once to the reporting currency at the seeded fixed rate. A door that has not posted is excluded, never zero-filled.

Comp % — (Σ comp-door TY ÷ Σ comp-door LY-aligned) − 1. LY-aligned = same fiscal week, same weekday; holiday codes override week alignment.

Plan attainment — Σ reported actual ÷ Σ plan at each brand's native plan grain. A week-planned brand reads WTD against the weekly plan; a brand with no plan reads 'no plan'.

AST / AUS / UPT — net ÷ transactions, net ÷ units, units ÷ transactions. AST is the field's name for AOV and AUS for AUR — one formula, two labels.

Conversion — transactions ÷ traffic, expressed as a percentage of visits and compared to LY in basis points. Stores only; a door with no traffic posted is UNAVAILABLE, never 0%.

Discounts / Returns — discounts ÷ gross and store-side returns ÷ gross. Net sales = gross − discounts − returns, asserted per row.

OMNI penetration — omni-attributed sales ÷ net sales, recognized bases only. These sales are already inside net sales; penetration is a share of the headline, not an addition to it.

Contribution to comp gap — (entity TY − entity LY-aligned) ÷ total comp LY-aligned. Named contributions plus 'all other' equal the headline gap exactly.

KPI tree — Sales = Traffic × Conversion × AST, AST = AUS × UPT. Driver contributions use sequential attribution in the fixed order traffic → conversion → AST, which telescopes to the gap exactly.

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.
← Wed Jul 22