Haircare — Friday, July 10, 2026

Derived from sales lines; brand and category are never stored on a fact row

Net sales

$24.9K

$24,924.93

Comp

+7.8%

same comp entity set as the headline

Mix

9.5%

share of the day

Plan (derived)

$5.7K

109.0% attainment · 25.1% coverage

AUR

$19.53

1,276 units

SKUs in this category, by contribution

SKU	TY	LY	Δ	% vs LY	Contribution	Units	Days since launch
Juniper Conditioner	$1.4K	$0	+$1.4K	n/a	+7.7%	67	new
Birch Conditioner	$895	$550	+$345	+62.8%	+1.8%	65	637
Botanica Shampoo	$1.3K	$996	+$281	+28.2%	+1.5%	56	1851
Birch Shampoo	$1.8K	$1.5K	+$256	+16.9%	+1.4%	73	1860
Kelp Conditioner	$1.8K	$1.6K	+$208	+13.2%	+1.1%	70	1638
Yarrow Conditioner	$1.8K	$1.6K	+$186	+11.7%	+1.0%	66	2141
Clover Conditioner	$1.1K	$1.0K	+$144	+14.4%	+0.8%	68	1951
Yarrow Shampoo	$1.4K	$1.4K	+$14	+1.0%	+0.1%	45	1961
Willow Conditioner	$1.1K	$1.1K	+$4	+0.4%	+0.0%	76	1084
Clover Shampoo	$1.3K	$1.3K	−$6	−0.5%	−0.0%	51	2022
Botanica Conditioner	$675	$799	−$124	−15.6%	−0.7%	40	2216
Nettle Conditioner	$1.2K	$1.3K	−$143	−11.0%	−0.8%	40	1723
Nettle Shampoo	$636	$886	−$251	−28.3%	−1.3%	45	1807
Juniper Shampoo	$1.1K	$1.4K	−$259	−19.2%	−1.4%	39	2177
Willow Shampoo	$1.6K	$1.9K	−$303	−16.2%	−1.6%	52	789
Kelp Shampoo	$1.1K	$1.4K	−$336	−23.2%	−1.8%	38	2372

These SKUs sum into $24,924.93, this category's net sales, which sums with the other categories into the $262.7K headline (BR-11).

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.