Corporate Brands Regions Affiliates Field Leadership Store Manager Day flash Archive Attribution, never addition (BR-9) OOFIS sales are attributed, not added: inside e-commerce demand (the order is placed online) (BR-9).
Recognized orders 28
fulfilled on the day (excludes in-progress, partial and cancelled)
Recognized sales $3.1K
AOV $110.41
vs LY +10.5%
recognized basis, aligned day
All-inclusive orders 31
all orders created on the day, every status
All-inclusive sales $3.5K
AOV $112.46
Completion 77.4%
share of the day's CREATED cohort that reached 'fulfilled'
Two series, never one Recognized and all-inclusive are different series. Never add them and never chart them as one (BR-10).
Status of the day's created cohort↑ menu
Lift and share (recognized basis)↑ menu
New-buyer capture↑ menu
recognized basis; new-to-file from first_purchase_date (BR-12)
OMNI penetration↑ menu
5.95% of the day's $193.8K net sales. Recognized bases only. These sales are already inside net sales — penetration is a share of the headline, not an addition to it (BR-9).
Buy Online, Pick up In Store · Real-Time Delivery · Click & Reserve · Buy Online, Return In Store
Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.
Every figure on this site is computed once in the metric catalog and rendered to the site, the morning digest and the door extract from one object (BR-5 / BR-13). Generated from seeded data; no live systems were queried. Demo build.