Every kind of move in this view's scope. Ranked by the absolute dollar impact of the move against the day-aligned LY, in USD, within this view's own scope. One rule for doors, categories, omni families and customer signals, so no two views order the same pair differently. A celebration is a threshold-clearing favourable move — the same machinery, thresholds and catalog calls as an exception, with the sign reversed. Nothing here is chosen editorially.
WTD conversion 14.88% against a trailing 4-week baseline of 16.78%. Against last year, conversion −244 bp (traffic +10.0%, txns −5.5%) — so this is an execution move, not a footfall one, and it is coachable.
Recognized basis, +28.5% vs the day-aligned LY — beyond the ±15% family threshold. Recognized and all-inclusive are separate series and are never mixed (BR-10).
Recognized basis, +50.3% vs the day-aligned LY — beyond the ±15% family threshold. Recognized and all-inclusive are separate series and are never mixed (BR-10).
Recognized basis, +81.9% vs the day-aligned LY — beyond the ±15% family threshold. Recognized and all-inclusive are separate series and are never mixed (BR-10).
WTD UPT 3.11 against a trailing 4-week baseline of 2.83 (+10.1%). AST $63.57 on 397 transactions. This door is growing sales through the basket, not the door count. Worth copying.
Region · Affiliate · Field Leadership · Doors↑ menu
▲ favourable (better than +5%)◆ within ±5%▼ unfavourable (worse than −5%)
Stores $73,179.30 + E-commerce $30,264.58 = $103,443.88, the total of this cut, to the cent. The $73,179.30 above is the headline on this page: e-commerce carries no brand entity, so a brand's online trade sits outside a stores-only headline and is attributed here through the SKU (BR-11 applied to the channel cut, with the grain stated rather than assumed).
E-commerce is one storefront per affiliate selling all three brands, so it carries no brand entity. This row is the brand's online trade attributed through the SKU — Σ sales_line for this brand's SKUs at ECOM-CA and ECOM-US, converted to USD, against the day-aligned last-year date on the same entities. Plan, traffic and omni penetration are left unavailable rather than zero: plan is set per entity, traffic is a door-counter reading, and omni orders are recorded at entity grain with no SKU, so none of the three exists at this grain.
Omni penetration is a share of the channel the money already sits in — a pickup inside e-commerce demand, its upsell inside the store's own sales. It is never a third channel and never added to either (BR-9).
Traffic and conversion are FSS — free-standing stores — only. E-commerce has no door traffic, so the row is unavailable rather than zero (BR-15).
Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.