Lumière Beauty Group · Operational Sales Flash

Wednesday, July 22, 2026

FY2026 W25 · fiscal FY26-P06 · Q2 · week 25 · generated for the morning of Thursday, July 23, 2026
version 1 (as sent) · morning digest · door extract (CSV)
Net sales
$193.8K
$193,800.07
Comp week-aligned
+2.2%
vs Wed Jul 23, 2025
Plan attainment
101.1%
+$1.3K
Transactions
2,984
+1.8% vs LY
AST
$64.95
+0.4% vs LY · = AOV
AUS
$25.54
−1.5% vs LY · = AUR
UPT
2.54
+1.9% vs LY · LY 2.45
Traffic
11,282
+1.2% vs LY
Conversion
19.71%
+9 bp vs LY
New customers
428
12.1% of sales · AST $54.94
Returns
$10.1K
5.6% of gross · +9.5% vs LY
Discounts
$26.8K
11.5% of gross · +12.9% vs LY
OMNI penetration
5.95%
+91 bp vs LY
Portfolio / trading
29 / 28
96.6% trading · 89.3% comp of trading
Incomplete — 27 of 28 doors reportedLumiere Santa Rosa Plaza had not posted at generation time. Missing doors are excluded from totals and comp, never counted as zero. Posted sales are 101.5% of the trailing-4 same-weekday average.
Traffic not postedLumiere Bluegrass Commons posted sales but no door traffic. Conversion for those doors is UNAVAILABLE and they are excluded from the fleet conversion on both sides — never shown as 0%.
Omni invariance (BR-9)Headline net sales with the omni layer on: $193,800.07. With it off: $193,800.07. The same number, because omni panels attribute 5.9% of these sales rather than add to them.

Wed Jul 22 net sales were $193.8K, comp +2.2% against the day-aligned LY (Wed Jul 23, 2025), plan attainment 101.1%. Lumiere Sunset Terrace took $913 off the comp (−22.6%); Lumiere Palmetto Landing cost a further $813; Lumiere Pacific Centre Walk was the bright spot at +$1.6K (+30.6%). Fragrance comps −11.7% against a fleet +2.2% — −13.9 pts adverse; Buy Online, Pick up In Store — recognized sales +29.4% vs LY. Lumiere Santa Rosa Plaza did not post, so today's totals cover 27 of 28 stores and the gap is disclosed rather than zero-filled.

Needs attention↑ menu

  1. $5.0K1
    comp −11.7% on $37.8K against $42.8K LY (−$5.0K)
    why Vetiver Eau de Parfum −$1.8K; Oud Eau de Toilette −$1.3K; Blanc Eau de Toilette −$1.3K
  2. $2.4K2
    new-customer sales $3.8K vs LY $6.2K (−$2.4K)
    why 64 new of 696 buyers (9.2% new to file)
  3. $9133
    net sales $3.1K vs LY $4.0K (−$913)
    why conversion −13 bp (traffic −22.9%, txns −23.5%); basket UPT −0.7%, AST +1.2%

Worth celebrating↑ menu

  1. $1.6K1
    net sales $6.9K vs LY $5.3K (+$1.6K)
    why conversion +30 bp (traffic +29.3%, txns +31.2%); basket UPT −1.1%, AST −0.5%
  2. $1.3K2
    net sales $6.4K vs LY $5.2K (+$1.3K)
    why conversion +25 bp (traffic +8.3%, txns +9.8%); basket UPT +15.3%, AST +13.2%
  3. $1.2K3
    actual $6.9K against a day plan of $5.7K (+$1.2K)
    why conversion +45 bp (traffic +12.0%, txns +14.9%); basket UPT −2.9%, AST −0.3%

Every kind of move in this view's scope. Ranked by the absolute dollar impact of the move against the day-aligned LY, in USD, within this view's own scope. One rule for doors, categories, omni families and customer signals, so no two views order the same pair differently. A celebration is a threshold-clearing favourable move — the same machinery, thresholds and catalog calls as an exception, with the sign reversed. Nothing here is chosen editorially.

Exceptions — the day's calls to action↑ menu

Focus — what moved the comp↑ menu

Named contributions + all other = +$3.9K, the headline comp gap, to the cent (BR-6).
RegionLYTYΔ%
Southeast$505.5K$486.4K−$19.1K−3.8%
West$314.8K$311.4K−$3.5K−1.1%
Midwest$257.2K$261.3K+$4.1K+1.6%
Southwest$285.5K$289.8K+$4.3K+1.5%
Northeast$469.1K$490.2K+$21.0K+4.5%
Canada$308.1K$338.2K+$30.1K+9.8%
E-commerce$720.5K$825.7K+$105.3K+14.6%

Store status and the three-tier view↑ menu

Portfolio
29
→
Trading
28
→
Comp trading
25
% trading
96.6%
% comp of trading
89.3%
▲ favourable (better than +5%)◆ within ±5%▼ unfavourable (worse than −5%)
TierEntitiesNet sales% to LYPlan% to plan
Comp trading25$135.0K◆ +1.8%$66.4K▲ 105.3%
All trading28$146.4K◆ +1.8%$69.4K▲ 105.4%
Total31$193.8K◆ +2.2%$119.3K◆ 101.1%
Closed doors: LB-013. Comp trading excludes remodels and doors with fewer than 13 full periods of trading (BR-2).

Plan, at each brand's own grain↑ menu

Plan grainActualPlanAttainmentBasis
Day-planned brands (14 entities)$120.6K$119.3K101.1%vs the day plan
Week-planned brand (9 entities)$181.7K$386.1K47.1%WTD vs full week plan (4 of 7 days elapsed)
No-plan brand (6 entities)$28.1K—no planactuals only — never a fabricated 100%
85.5% of the day's sales sit inside a plan of any grain. A weekly plan is never spread across days (BR-19).

Windows↑ menu

WindowRangeNet salesCompPlanConversionvs LYUPTvs LYNew-to-file
Last weekSun Jul 12 – Sat Jul 18$1.59M+4.6%101.2%19.67%−6 bp (traffic +9.3%, txns +9.0%)2.52+1.8%15.9%
Week to dateSun Jul 19 – Wed Jul 22$796.0K+4.8%102.2%19.70%−2 bp (traffic +7.6%, txns +7.5%)2.52+1.5%14.3%
Period to dateSun Jul 5 – Wed Jul 22$3.99M+5.3%101.6%19.70%−3 bp (traffic +9.2%, txns +9.0%)2.51+1.5%15.5%
Quarter to dateSun May 3 – Wed Jul 22$19.24M+5.6%100.4%19.74%+2 bp (traffic +11.2%, txns +11.3%)2.51+1.1%15.9%
Year to dateSun Feb 1 – Wed Jul 22$39.49M+5.8%100.3%19.74%+5 bp (traffic +12.9%, txns +13.2%)2.51+1.1%9.2%

By brand, affiliate, region and channel↑ menu

Brand

BrandPostedNet salesCompPlanPlan grainConversionvs LY + driversUPTvs LY
Atelier Noir9/9$45.2K−3.1%n/aWEEK20.14%+33 bp (traffic −4.8%, txns −3.2%)2.71−0.2%
Botanica6/6$28.1K+3.4%n/aNONE18.32%−21 bp (traffic +8.8%, txns +7.5%)2.38−2.4%
Lumière12/13$73.2K+4.7%105.4%DAY20.01%+4 bp (traffic +4.1%, txns +4.3%)2.68+2.7%
E-commerce (multi-brand)2/2$47.4K+3.4%95.0%DAYn/aunavailable — no traffic posted2.08+7.0%

Affiliate

AffiliatePostedNet salesCompPlanPlan grainConversionvs LY + driversUPTvs LY
United States24/25$165.1K−0.4%98.6%DAY/WEEK/NONE19.80%+7 bp (traffic −1.6%, txns −1.3%)2.49+2.0%
Canada5/5$28.7K+18.8%114.8%DAY/WEEK/NONE19.31%+24 bp (traffic +15.8%, txns +17.2%)2.57+0.9%

Region

RegionPostedNet salesCompPlanPlan grainConversionvs LY + driversUPTvs LY
Canada4/4$21.7K+16.3%119.0%DAY/WEEK/NONE19.31%+24 bp (traffic +15.8%, txns +17.2%)2.39−0.4%
E-commerce2/2$47.4K+3.4%95.0%DAYn/aunavailable — no traffic posted2.08+7.0%
Midwest4/4$16.0K−1.4%84.3%DAY/WEEK/NONE18.25%−51 bp (traffic +0.8%, txns −1.9%)2.36−0.5%
Northeast6/6$30.6K+3.1%104.3%DAY/WEEK/NONE20.29%−2 bp (traffic +2.0%, txns +2.0%)3.04+4.1%
Southeast6/6$30.2K−5.4%98.3%DAY/WEEK/NONE20.31%+40 bp (traffic −8.6%, txns −6.8%)2.83+0.7%
Southwest3/4$16.7K+3.0%108.3%DAY/WEEK/NONE17.30%+43 bp (traffic −1.1%, txns +1.4%)2.37−0.2%
West4/4$31.2K−0.7%109.5%DAY/WEEK/NONE21.69%−7 bp (traffic −0.4%, txns −0.7%)2.58+0.2%

Channel

ChannelPostedNet salesCompPlanPlan grainConversionvs LY + driversUPTvs LY
Stores27/28$146.4K+1.8%105.4%DAY/WEEK/NONE19.71%+9 bp (traffic +1.2%, txns +1.7%)2.64+0.8%
E-commerce2/2$47.4K+3.4%95.0%DAYn/aunavailable — no traffic posted2.08+7.0%

District

DistrictPostedNet salesCompPlanPlan grainConversionvs LY + driversUPTvs LY
Canada 14/4$21.7K+16.3%119.0%DAY/WEEK/NONE19.31%+24 bp (traffic +15.8%, txns +17.2%)2.39−0.4%
Midwest 12/2$9.0K−0.7%84.3%DAY/WEEK19.07%−96 bp (traffic +3.7%, txns −1.3%)2.44−2.3%
Midwest 22/2$7.0K−2.3%n/aWEEK/NONE17.10%+1 bp (traffic −3.0%, txns −3.0%)2.22+2.6%
Northeast 13/3$20.8K+4.7%105.0%DAY/WEEK20.92%+7 bp (traffic +2.5%, txns +2.8%)3.16+5.5%
Northeast 23/3$9.8K−0.3%102.3%DAY/WEEK/NONE18.88%−21 bp (traffic +1.1%, txns +0.0%)2.76+0.3%
Southeast 13/3$20.4K−3.3%103.0%DAY/WEEK21.06%+26 bp (traffic −5.3%, txns −4.1%)2.82+0.6%
Southeast 23/3$9.9K−9.4%80.6%DAY/WEEK/NONE18.33%+49 bp (traffic −16.3%, txns −14.0%)2.84+1.0%
Southwest 12/2$13.1K−0.5%108.3%DAY/WEEK16.93%+53 bp (traffic −5.7%, txns −2.6%)2.50+0.5%
Southwest 21/2$3.5K+18.4%n/aNONE18.81%−57 bp (traffic +23.6%, txns +20.0%)1.92+0.9%
West 12/2$19.5K+3.3%110.3%DAY/NONE20.93%−8 bp (traffic +3.8%, txns +3.4%)2.58+0.6%
West 22/2$11.7K−5.6%107.1%DAY/WEEK23.53%+6 bp (traffic −6.0%, txns −5.8%)2.58−0.3%
Brand + e-commerce, affiliate, region and district each sum to the same $193.8K headline (BR-11).

Stores and e-commerce↑ menu

ChannelPostedNet salesMix% to LY% to planPlan grainTrafficConversionvs LY + driversOMNI penetration
Stores27/28$146.4K75.6%◆ +1.8%105.4%DAY/WEEK/NONE11,28219.71%+9 bp (traffic +1.2%, txns +1.7%)1.79%
E-commerce2/2$47.4K24.4%◆ +3.4%95.0%DAYFSS onlyFSS onlyFSS only18.79%
Total$193.8K100.0%
Stores $146,417.93 + E-commerce $47,382.14 = $193,800.07, this view's headline, to the cent (BR-11 applied to the channel cut).

Omni penetration is a share of the channel the money already sits in — a pickup inside e-commerce demand, its upsell inside the store's own sales. It is never a third channel and never added to either (BR-9).

Traffic and conversion are FSS — free-standing stores — only. E-commerce has no door traffic, so the row is unavailable rather than zero (BR-15).

Omni — attribution, never addition↑ menu

FamilyRecognized ordersRecognized salesAOVvs LYAll-inclusive ordersAll-inclusive salesCompletion
Buy Online, Pick up In Store36$3.6K$100.41+29.4%46$4.5K78.3%
Real-Time Delivery18$2.2K$122.17+73.5%14$1.8K92.9%
Order Online From In Store28$3.1K$110.41+10.5%31$3.5K77.4%
Click & Reserve21$1.9K$90.14−0.3%34$3.2K76.5%
Buy Online, Return In Store12$1.0Kn/a+6.2%n/an/a50.0%

Recognized and all-inclusive are different series over different populations. They are never added and never charted as one (BR-10).

OMNI penetration
5.95%
+91 bp vs LY
Omni-attributed sales
$11.5K
a slice of net sales, not an addition
BOPIS upsell
$243
16.7% attach on 6 picked-up orders

Customer file↑ menu

Total buyers
2,984
one transaction, one buyer
New to file
428
14.3% of buyers · −202 bp vs LY
Repeat rate
85.7%
2,556 repeat buyers
New-customer sales
$23.5K
12.1% of net · AST $54.94 (84.6% of fleet)
Customer file
116,398
identities acquired to date

Full customer panel →

Merchandise↑ menu

CategoryNet salesMixCompPlan (derived)% to planPlan coverageUnitsAUR
Skincare$64.5K33.3%+15.4%$56.5K110.5%96.8%2,432$26.53
Makeup$53.6K27.7%−1.4%$8.5K99.5%15.8%2,542$21.10
Fragrance$38.9K20.1%−11.7%$44.7K84.6%97.1%1,011$38.50
Haircare$19.1K9.8%+8.2%$4.0K106.2%22.5%990$19.27
Tools & Accessories$17.7K9.1%+1.7%$4.6K94.5%24.7%612$28.84
$193,800.07 of categories = $193,800.07 of doors (BR-11)

Top movers vs the aligned LY day

SKUCategoryTYLYΔ% vs LYContributionDays since launch
Halo CreamSkincare$5.5K$0+$5.5Kn/a+3.1%new
Neroli Eau de ToiletteFragrance$3.0K$0+$3.0Kn/a+1.7%163
Coastal CreamSkincare$2.7K$1.4K+$1.3K+88.3%+0.7%1182
Graphite LipstickMakeup$1.9K$1.0K+$809+77.4%+0.5%2244
Chroma PaletteMakeup$777$0+$777n/a+0.4%142
Juniper ConditionerHaircare$771$0+$771n/a+0.4%93
Petal CreamSkincare$2.2K$1.5K+$651+42.4%+0.4%706
Solstice SerumSkincare$1.8K$1.2K+$595+47.6%+0.3%1015
Halo SerumSkincare$2.1K$1.6K+$570+36.3%+0.3%649
Nocturne Eau de ParfumFragrance$1.7K$1.1K+$569+51.0%+0.3%2016

Bottom movers

SKUCategoryTYLYΔ% vs LYContributionDays since launch
Vetiver Eau de ParfumFragrance$1.7K$3.5K−$1.8K−51.2%−1.0%1521
Oud Eau de ToiletteFragrance$1.9K$3.1K−$1.3K−41.0%−0.7%1807
Blanc Eau de ToiletteFragrance$698$2.0K−$1.3K−64.6%−0.7%1132
Fig Leaf Eau de ParfumFragrance$1.8K$2.9K−$1.1K−37.3%−0.6%1990
Amber SerumSkincare$2.2K$3.2K−$964−30.5%−0.5%616
Ivory CreamSkincare$1.4K$2.3K−$889−38.3%−0.5%2438
Iris Eau de ParfumFragrance$537$1.4K−$872−61.9%−0.5%1642
Chroma LipstickMakeup$939$1.7K−$778−45.3%−0.4%757
Bergamot Eau de ToiletteFragrance$1.8K$2.6K−$749−29.3%−0.4%2595
Cedar SerumSkincare$1.9K$2.6K−$727−28.1%−0.4%2471

Full merchandise panel →

E-commerce — demand vs settled↑ menu

Amountvs LY
Demand (ordered)$47.4K+3.4%
Shipped (settled)$47.6K+4.7%
Returns recorded$3.0K
Settled return rate (matured window)7.4%
Demand % of gross20.3%

Headline uses demand (ordered). This day is not yet matured (settles after 3 days); the archive shows both series without rewriting this flash (BR-4).

Drill down↑ menu

Drill
Timeframe grid, channel and omni donuts, brand rank, trend lines
Drill
Districts and doors, coaching-first
Drill
Category grid and the full mover tables
Drill
New-to-file, repeat rate, omni capture
Drill
Top and bottom doors by any KPI
Drill
Door × brand × the full KPI set, byte-stable

Disclosures↑ menu

BR-2 Excluded from comp on both sides — closed for remodel: Lumiere Lakeview Arcade (LB-013, opened Thu Sep 1, 2016).

BR-2 In total sales but not in comp — fewer than 13 full fiscal periods of trading: Lumiere Cascade Commons (LB-023, opened Mon Dec 1, 2025), Lumiere Silver Mesa Mall (LB-025, opened Fri Aug 1, 2025).

BR-3 1 of 28 doors had not posted at generation time and are MISSING, not zero: Lumiere Santa Rosa Plaza. Totals are reported-door figures; no imputation.

BR-15 No traffic posted for Lumiere Bluegrass Commons. Conversion is UNAVAILABLE for those doors and they are excluded from the fleet conversion on both sides — a missing measurement is never shown as 0%.

BR-19 Plan grain mix: day-planned brands measured against the day plan; week-planned brands measured week-to-date against the weekly plan (not spread to days); brands without a plan show actuals only. Day-planned brands are measured against the day plan; the week-planned brand shows WTD vs full week plan (4 of 7 days elapsed) and is never spread to days; the no-plan brand shows actuals only and never a fabricated 100%. 85.5% of the day's sales sit inside a plan of any grain.

BR-16 Reported in USD. CAD converted at Fixed plan rate CAD 1.35 per USD (seeded, not floating). Facts are held in each door's local currency and converted once, at the seeded fixed rate, for every cross-market total on this flash. Nothing is mixed.

BR-9 Omni attributes, it never adds. 5.9% of today's net sales is explained by an omni behaviour; the headline is $193.8K with the omni layer on and $193.8K with it off — the same number, because omni panels partition the headline rather than extend it.

BR-11 Category and SKU figures are derived from sales lines and sum to the door totals above, to the cent. Region, district and door levels each sum to their parent.

BR-4 E-commerce comp is demand-based day-of (orders placed, not shipped). Demand $47.4K vs shipped $47.6K; the day matures after 3 days and the archive shows both without rewriting this flash.

BR-17 Hourly views are intraday and unaudited. The posted daily figure is the system of record; hourly buckets sum to it exactly because they are an allocation of it.

BR-5 / BR-13 Every figure here is computed once in the metric catalog and rendered to the site, the email digest and the door extract from one object. The three cannot disagree.

Formula key↑ menu

Net sales — Σ net_sales over REPORTED entities, converted once to the reporting currency at the seeded fixed rate. A door that has not posted is excluded, never zero-filled.

Comp % — (Σ comp-door TY ÷ Σ comp-door LY-aligned) − 1. LY-aligned = same fiscal week, same weekday; holiday codes override week alignment.

Plan attainment — Σ reported actual ÷ Σ plan at each brand's native plan grain. A week-planned brand reads WTD against the weekly plan; a brand with no plan reads 'no plan'.

AST / AUS / UPT — net ÷ transactions, net ÷ units, units ÷ transactions. AST is the field's name for AOV and AUS for AUR — one formula, two labels.

Conversion — transactions ÷ traffic, expressed as a percentage of visits and compared to LY in basis points. Stores only; a door with no traffic posted is UNAVAILABLE, never 0%.

Discounts / Returns — discounts ÷ gross and store-side returns ÷ gross. Net sales = gross − discounts − returns, asserted per row.

OMNI penetration — omni-attributed sales ÷ net sales, recognized bases only. These sales are already inside net sales; penetration is a share of the headline, not an addition to it.

Contribution to comp gap — (entity TY − entity LY-aligned) ÷ total comp LY-aligned. Named contributions plus 'all other' equal the headline gap exactly.

KPI tree — Sales = Traffic × Conversion × AST, AST = AUS × UPT. Driver contributions use sequential attribution in the fixed order traffic → conversion → AST, which telescopes to the gap exactly.

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.
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