Archive›Thu Jul 16›Southwest
Region view · Operational Sales Flash

Southwest — Thursday, July 16, 2026

Opens on: Brand · Affiliate · Field Leadership · Districts · Doors · FY2026 W24 · fiscal FY26-P06 · week 24
Net sales
$17.9K
$17,947.01
Comp
−6.5%
4 comp doors
Plan attainment
91.5%
−$787
Transactions
298
−6.3% vs LY
AST
$60.22
−0.2% vs LY · = AOV
AUS
$24.89
−1.6% vs LY · = AUR
UPT
2.42
+1.4% vs LY
Traffic
1,752
−6.3% vs LY
Conversion
17.01%
−0 bp vs LY
New customers
48
13.6% of sales
Returns
$1.0K
4.8% of gross
Discounts
$2.6K
11.9% of gross
OMNI penetration
4.32%
−412 bp vs LY
Portfolio / trading
4 / 4
100.0% comp of trading

Needs attention↑ menu

  1. $1.1K1
    comp −27.8% on $2.9K against $4.0K LY (−$1.1K)
    why Blanc Eau de Toilette −$180; Iris Eau de Toilette −$175; Nocturne Eau de Toilette −$161
  2. $5732
    actual $6.5K against a day plan of $7.1K (−$573)
    why conversion +0 bp (traffic −5.2%, txns −5.2%); basket UPT +1.9%, AST −0.6%
  3. $5333
    net sales $3.3K vs LY $3.8K (−$533)
    why conversion +25 bp (traffic −15.0%, txns −13.8%); basket UPT −1.9%, AST −0.1%

Worth celebrating↑ menu

  1. Nothing cleared a threshold in this view today.

Every kind of move in this view's scope. Ranked by the absolute dollar impact of the move against the day-aligned LY, in USD, within this view's own scope. One rule for doors, categories, omni families and customer signals, so no two views order the same pair differently. A celebration is a threshold-clearing favourable move — the same machinery, thresholds and catalog calls as an exception, with the sign reversed. Nothing here is chosen editorially.

Exceptions in this view↑ menu

Brand · Affiliate · Field Leadership · Districts · Doors↑ menu

▲ favourable (better than +5%)◆ within ±5%▼ unfavourable (worse than −5%)

Affiliate

AffiliatePostedNet sales% to LY% to planPlan grainConversionvs LY + driversUPTvs LY
United States4/4$17.9K▼ −6.5%91.5%DAY/WEEK/NONE17.01%−0 bp (traffic −6.3%, txns −6.3%)2.42+1.4%

Brand

BrandPostedNet sales% to LY% to planPlan grainConversionvs LY + driversUPTvs LY
Atelier Noir1/1$6.2K◆ −4.0%n/aWEEK15.16%+2 bp (traffic −3.9%, txns −3.8%)2.54+1.1%
Botanica1/1$3.3K▼ −13.9%n/aNONE19.31%+25 bp (traffic −15.0%, txns −13.8%)1.86−1.9%
Lumière2/2$8.5K▼ −5.2%91.5%DAY18.43%−2 bp (traffic −4.9%, txns −5.0%)2.57+1.8%

District (Field Leadership)

District (Field Leadership)PostedNet sales% to LY% to planPlan grainConversionvs LY + driversUPTvs LY
Southwest 12/2$12.7K◆ −4.9%91.9%DAY/WEEK16.40%+0 bp (traffic −4.4%, txns −4.4%)2.51+1.4%
Southwest 22/2$5.3K▼ −10.1%90.2%DAY/NONE18.91%+12 bp (traffic −11.7%, txns −11.1%)2.17+0.4%

Doors

DoorsPostedNet sales% to LY% to planPlan grainConversionvs LY + driversUPTvs LY
Lumiere Desert Bloom Galleria1/1$6.5K▼ −5.8%91.9%DAY18.53%+0 bp (traffic −5.2%, txns −5.2%)2.47+1.9%
Lumiere Alamo Heights Market1/1$6.2K◆ −4.0%n/aWEEK15.16%+2 bp (traffic −3.9%, txns −3.8%)2.54+1.1%
Lumiere Cypress Crossing1/1$3.3K▼ −13.9%n/aNONE19.31%+25 bp (traffic −15.0%, txns −13.8%)1.86−1.9%
Lumiere Santa Rosa Plaza1/1$2.0K◆ −2.9%90.2%DAY18.05%−7 bp (traffic −3.6%, txns −4.0%)2.92+1.3%

Stores and e-commerce↑ menu

One channel at this scopeNo e-commerce entity trades at this scope, and no e-commerce trade can be attributed to it, so this is a stores-only view. A region, a district and a door are sets of doors; the online touch a door owns is its omni execution, which is in the omni section.
ChannelPostedNet salesMix% to LY% to planPlan grainTrafficConversionvs LY + driversOMNI penetration
Stores4/4$17.9K100.0%▼ −6.5%91.5%DAY/WEEK/NONE1,75217.01%−0 bp (traffic −6.3%, txns −6.3%)0.15%
Total$17.9K100.0%
Stores $17,947.01 = $17,947.01, this view's headline, to the cent (BR-11 applied to the channel cut).

Omni penetration is a share of the channel the money already sits in — a pickup inside e-commerce demand, its upsell inside the store's own sales. It is never a third channel and never added to either (BR-9).

Traffic and conversion are FSS — free-standing stores — only. E-commerce has no door traffic, so the row is unavailable rather than zero (BR-15).

Plan, at each brand's own grain↑ menu

Plan grainActualPlanAttainmentBasis
Day-planned (2 entities)$8.5K$9.3K91.5%vs the day plan
Week-planned (1 entities)$31.7K$51.5K61.6%WTD vs full week plan (5 of 7 days elapsed)
No plan (1 entities)$3.3K—no planactuals only — never a fabricated 100%
Plan grain mix: day-planned brands measured against the day plan; week-planned brands measured week-to-date against the weekly plan (not spread to days); brands without a plan show actuals only.
Every figure on this page is the same computed object the day flash, the morning digest and the door extract read. Only the scope differs (BR-18).

Full day flash for Thu Jul 16 → · door extract (CSV)

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.