Narrowed to this door — its conversion, its basket, its omni execution, its trading shape and its category movement. The moves a store manager can work on this week. Ranked by the absolute dollar impact of the move against this door's OWN trailing baseline — the 4 prior same-weekday days it posted (2026-07-12, 2026-07-05, 2026-06-28, 2026-06-21) — holding every other driver at today's level. The coaching frame leads: one door is noisy day to day and can beat a weak last year while sliding off its own form. The performance frame is never hidden — every item states its LY and, where the brand plans, its plan. Plan is stated on every item and scored on none, because one brand of the three has no plan at all and its doors would never surface.
Hourly is intraday and unaudited. The posted daily figure remains the system of record (BR-17). Full hourly view →
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| Window | Range | Net sales | Comp | Plan | Conversion | vs LY + drivers | UPT | vs LY |
|---|---|---|---|---|---|---|---|---|
| Week to date | Sun Jul 19 – Sun Jul 19 | $4.4K | +4.7% | n/a | 15.85% | −7 bp (traffic +4.5%, txns +4.0%) | 2.85 | +2.4% |
| Period to date | Sun Jul 5 – Sun Jul 19 | $60.9K | +4.4% | n/a | 15.87% | +1 bp (traffic +4.2%, txns +4.3%) | 2.83 | +0.7% |
| Quarter to date | Sun May 3 – Sun Jul 19 | $323.1K | +3.8% | n/a | 15.87% | −3 bp (traffic +4.1%, txns +4.0%) | 2.82 | +0.4% |
| Category | Net sales | Mix | Comp | Units | AUR |
|---|---|---|---|---|---|
| Haircare | $2.4K | 54.6% | +3.7% | 92 | $25.94 |
| Tools & Accessories | $2.0K | 45.4% | +6.0% | 56 | $35.43 |
| SKU | Category | TY | LY | Δ | % vs LY |
|---|---|---|---|---|---|
| Juniper Conditioner | Haircare | $104 | $0 | +$104 | n/a |
| Field Blending Sponge | Tools & Accessories | $300 | $218 | +$82 | +37.8% |
| Atelier Blending Sponge | Tools & Accessories | $228 | $165 | +$62 | +37.8% |
| Field Brush Set | Tools & Accessories | $169 | $108 | +$62 | +57.5% |
| Studio Blending Sponge | Tools & Accessories | $116 | $59 | +$57 | +96.8% |
| Everyday Brush Set | Tools & Accessories | $167 | $306 | −$139 | −45.3% |
| Atelier Brush Set | Tools & Accessories | $176 | $238 | −$62 | −26.2% |
| Birch Shampoo | Haircare | $213 | $270 | −$57 | −21.3% |
| Nettle Conditioner | Haircare | $68 | $104 | −$36 | −34.4% |
| Kelp Conditioner | Haircare | $120 | $153 | −$32 | −21.3% |
| Channel | Posted | Net sales | Mix | % to LY | % to plan | Plan grain | Traffic | Conversion | vs LY + drivers | OMNI penetration |
|---|---|---|---|---|---|---|---|---|---|---|
| Stores | 1/1 | $4.4K | 100.0% | ◆ +4.7% | n/a | NONE | 328 | 15.85% | −7 bp (traffic +4.5%, txns +4.0%) | 1.11% |
| Total | $4.4K | 100.0% |
Omni penetration is a share of the channel the money already sits in — a pickup inside e-commerce demand, its upsell inside the store's own sales. It is never a third channel and never added to either (BR-9).
Traffic and conversion are FSS — free-standing stores — only. E-commerce has no door traffic, so the row is unavailable rather than zero (BR-15).
| Family | Recognized orders | Recognized sales | AOV | vs LY | All-inclusive orders | Completion / save rate |
|---|---|---|---|---|---|---|
| Buy Online, Pick up In Store | 3 | $338 | $112.64 | +135.0% | 2 | 100.0% |
| Real-Time Delivery | 0 | $0 | n/a | n/a | 1 | 100.0% |
| Order Online From In Store | 0 | $0 | n/a | −100.0% | 1 | 100.0% |
| Click & Reserve | 0 | $0 | n/a | n/a | 1 | 0.0% |
| Buy Online, Return In Store | 1 | $59 | — | n/a | — | 0.0% |
Pickup upsell: $49 on 1 of 3 picked-up orders (33.3% attach). Upsell sits inside this door's own net sales; the BOPIS order sits inside e-commerce demand (BR-9).