Archive›Thu Jul 23›Atelier Noir
Brand view · Operational Sales Flash

Atelier Noir — Thursday, July 23, 2026

Opens on: Region · Affiliate · Field Leadership · Doors · FY2026 W25 · fiscal FY26-P06 · week 25
CurrencyReported in USD. CAD converted at Fixed plan rate CAD 1.35 per USD (seeded, not floating).
Net sales
$44.7K
$44,714.78
Comp
−6.4%
8 comp doors
Plan attainment
n/a
+$0
Transactions
761
−5.7% vs LY
AST
$58.76
−0.8% vs LY · = AOV
AUS
$21.85
−0.1% vs LY · = AUR
UPT
2.69
−0.7% vs LY
Traffic
3,799
−5.7% vs LY
Conversion
20.03%
−1 bp vs LY
New customers
126
14.1% of sales
Returns
$3.3K
6.0% of gross
Discounts
$6.3K
11.7% of gross
OMNI penetration
7.65%
−116 bp vs LY
Portfolio / trading
9 / 9
88.9% comp of trading

Needs attention↑ menu

  1. $2.1K1
    net sales $8.1K vs LY $10.2K (−$2.1K)
    why conversion −66 bp (traffic −18.1%, txns −20.3%); basket UPT +4.8%, AST −0.5%
  2. $1.8K2
    net sales $5.8K vs LY $7.5K (−$1.8K)
    why conversion +8 bp (traffic −23.3%, txns −22.9%); basket UPT −0.9%, AST −0.8%
  3. $6363
    recognized $1.3K vs LY $1.9K (−$636)
    why 14 orders picked up or delivered on the day; 15 created, 73.3% of them completing

Worth celebrating↑ menu

  1. $5611
    net sales $4.3K vs LY $3.8K (+$561)
    why conversion −69 bp (traffic +17.0%, txns +13.7%); basket UPT +0.3%, AST +1.1%
  2. $5072
    net sales $6.7K vs LY $6.2K (+$507)
    why conversion +5 bp (traffic +7.4%, txns +7.8%); basket UPT −4.1%, AST +0.3%
  3. $2703
    net sales $2.6K vs LY $2.4K (+$270)
    why conversion +76 bp (traffic +6.3%, txns +9.8%); basket UPT +0.6%, AST +1.5%

Every kind of move in this view's scope. Ranked by the absolute dollar impact of the move against the day-aligned LY, in USD, within this view's own scope. One rule for doors, categories, omni families and customer signals, so no two views order the same pair differently. A celebration is a threshold-clearing favourable move — the same machinery, thresholds and catalog calls as an exception, with the sign reversed. Nothing here is chosen editorially.

Exceptions in this view↑ menu

Region · Affiliate · Field Leadership · Doors↑ menu

▲ favourable (better than +5%)◆ within ±5%▼ unfavourable (worse than −5%)

Affiliate

AffiliatePostedNet sales% to LY% to planPlan grainConversionvs LY + driversUPTvs LY
United States7/8$40.4K▼ −8.2%n/aWEEK19.76%−3 bp (traffic −6.9%, txns −7.0%)2.70−0.7%
Canada1/1$4.3K▲ +14.9%n/aWEEK24.07%−69 bp (traffic +17.0%, txns +13.7%)2.52+0.3%

District (Field Leadership)

District (Field Leadership)PostedNet sales% to LY% to planPlan grainConversionvs LY + driversUPTvs LY
Canada 11/1$4.3K▲ +14.9%n/aWEEK24.07%−69 bp (traffic +17.0%, txns +13.7%)2.52+0.3%
Midwest 11/1$5.6K◆ −2.8%n/aWEEK23.51%+3 bp (traffic −2.3%, txns −2.2%)1.92+1.6%
Midwest 21/1$2.9K◆ −0.0%n/aWEEK16.72%+0 bp (traffic +0.0%, txns +0.0%)2.08+2.9%
Northeast 11/1$8.6K◆ −3.8%n/aWEEK22.31%+63 bp (traffic −6.8%, txns −4.0%)3.22+0.1%
Northeast 20/1$0– n/an/ano plann/aunavailable — no traffic postedn/an/a
Southeast 11/1$5.8K▼ −23.5%n/aWEEK17.60%+8 bp (traffic −23.3%, txns −22.9%)3.21−0.9%
Southeast 21/1$2.6K▲ +11.4%n/aWEEK24.19%+76 bp (traffic +6.3%, txns +9.8%)2.60+0.6%
Southwest 11/1$6.7K▲ +8.1%n/aWEEK15.26%+5 bp (traffic +7.4%, txns +7.8%)2.47−4.1%
West 21/1$8.1K▼ −20.7%n/aWEEK24.39%−66 bp (traffic −18.1%, txns −20.3%)2.72+4.8%

Doors

DoorsPostedNet sales% to LY% to planPlan grainConversionvs LY + driversUPTvs LY
Lumiere Chestnut Row1/1$8.6K◆ −3.8%n/aWEEK22.31%+63 bp (traffic −6.8%, txns −4.0%)3.22+0.1%
Lumiere Sunfield Galleria1/1$8.1K▼ −20.7%n/aWEEK24.39%−66 bp (traffic −18.1%, txns −20.3%)2.72+4.8%
Lumiere Alamo Heights Market1/1$6.7K▲ +8.1%n/aWEEK15.26%+5 bp (traffic +7.4%, txns +7.8%)2.47−4.1%
Lumiere Palmetto Landing1/1$5.8K▼ −23.5%n/aWEEK17.60%+8 bp (traffic −23.3%, txns −22.9%)3.21−0.9%
Lumiere Copper Row1/1$5.6K◆ −2.8%n/aWEEK23.51%+3 bp (traffic −2.3%, txns −2.2%)1.92+1.6%
Lumiere Queen West Pavilion1/1$4.3K▲ +14.9%n/aWEEK24.07%−69 bp (traffic +17.0%, txns +13.7%)2.52+0.3%
Lumiere Prairie Gate Outlets1/1$2.9K◆ −0.0%n/aWEEK16.72%+0 bp (traffic +0.0%, txns +0.0%)2.08+2.9%
Lumiere Old Harbour Walk1/1$2.6K▲ +11.4%n/aWEEK24.19%+76 bp (traffic +6.3%, txns +9.8%)2.60+0.6%
Lumiere Granite Hill Commons0/1$0– n/an/ano plann/aunavailable — no traffic postedn/an/a

Region

RegionPostedNet sales% to LY% to planPlan grainConversionvs LY + driversUPTvs LY
Canada1/1$4.3K▲ +14.9%n/aWEEK24.07%−69 bp (traffic +17.0%, txns +13.7%)2.52+0.3%
Midwest2/2$8.5K◆ −1.9%n/aWEEK20.52%−2 bp (traffic −1.3%, txns −1.4%)1.98+2.1%
Northeast1/2$8.6K◆ −3.8%n/aWEEK22.31%+63 bp (traffic −6.8%, txns −4.0%)3.22+0.1%
Southeast2/2$8.4K▼ −15.2%n/aWEEK19.21%+58 bp (traffic −17.7%, txns −15.1%)3.02−2.0%
Southwest1/1$6.7K▲ +8.1%n/aWEEK15.26%+5 bp (traffic +7.4%, txns +7.8%)2.47−4.1%
West1/1$8.1K▼ −20.7%n/aWEEK24.39%−66 bp (traffic −18.1%, txns −20.3%)2.72+4.8%

Stores and e-commerce↑ menu

ChannelPostedNet salesMix% to LY% to planPlan grainTrafficConversionvs LY + driversOMNI penetration
Stores8/9$44.7K85.4%▼ −6.4%n/aWEEK3,79920.03%−1 bp (traffic −5.7%, txns −5.7%)2.29%
E-commerce (attributed by SKU)2 storefronts$7.6K14.6%◆ −4.9%no entity plannot attributableFSS onlyFSS onlyFSS onlynot attributable
Total$52.3K100.0%
Stores $44,714.78 + E-commerce $7,617.15 = $52,331.93, the total of this cut, to the cent. The $44,714.78 above is the headline on this page: e-commerce carries no brand entity, so a brand's online trade sits outside a stores-only headline and is attributed here through the SKU (BR-11 applied to the channel cut, with the grain stated rather than assumed).

E-commerce is one storefront per affiliate selling all three brands, so it carries no brand entity. This row is the brand's online trade attributed through the SKU — Σ sales_line for this brand's SKUs at ECOM-CA and ECOM-US, converted to USD, against the day-aligned last-year date on the same entities. Plan, traffic and omni penetration are left unavailable rather than zero: plan is set per entity, traffic is a door-counter reading, and omni orders are recorded at entity grain with no SKU, so none of the three exists at this grain.

Omni penetration is a share of the channel the money already sits in — a pickup inside e-commerce demand, its upsell inside the store's own sales. It is never a third channel and never added to either (BR-9).

Traffic and conversion are FSS — free-standing stores — only. E-commerce has no door traffic, so the row is unavailable rather than zero (BR-15).

Plan, at each brand's own grain↑ menu

Plan grainActualPlanAttainmentBasis
Day-planned (0 entities)$0$0n/avs the day plan
Week-planned (8 entities)$216.1K$365.2K59.2%WTD vs full week plan (5 of 7 days elapsed)
No plan (0 entities)$0—no planactuals only — never a fabricated 100%
Plan grain mix: week-planned brands measured week-to-date against the weekly plan (not spread to days).
Every figure on this page is the same computed object the day flash, the morning digest and the door extract read. Only the scope differs (BR-18).

Full day flash for Thu Jul 23 → · door extract (CSV)

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.