why 2 returns on 3 items; $0 saved back into store sales (0.0% save rate) and $15 of shipping labels avoided
Every kind of move in this view's scope. Ranked by the absolute dollar impact of the move against the day-aligned LY, in USD, within this view's own scope. One rule for doors, categories, omni families and customer signals, so no two views order the same pair differently. A celebration is a threshold-clearing favourable move — the same machinery, thresholds and catalog calls as an exception, with the sign reversed. Nothing here is chosen editorially.
WTD conversion 14.60% against a trailing 4-week baseline of 17.62%. Against last year, conversion −263 bp (traffic +1.3%, txns −14.1%) — so this is an execution move, not a footfall one, and it is coachable.
Recognized basis, −28.4% vs the day-aligned LY — beyond the ±15% family threshold. Recognized and all-inclusive are separate series and are never mixed (BR-10).
Recognized basis, −76.6% vs the day-aligned LY — beyond the ±15% family threshold. Recognized and all-inclusive are separate series and are never mixed (BR-10).
Recognized basis, −32.6% vs the day-aligned LY — beyond the ±15% family threshold. Recognized and all-inclusive are separate series and are never mixed (BR-10).
Recognized basis, −27.9% vs the day-aligned LY — beyond the ±15% family threshold. Recognized and all-inclusive are separate series and are never mixed (BR-10).
Recognized basis, +22.8% vs the day-aligned LY — beyond the ±15% family threshold. Recognized and all-inclusive are separate series and are never mixed (BR-10).
Brand · Affiliate · Field Leadership · Districts · Doors↑ menu
▲ favourable (better than +5%)◆ within ±5%▼ unfavourable (worse than −5%)
One channel at this scopeNo e-commerce entity trades at this scope, and no e-commerce trade can be attributed to it, so this is a stores-only view. A region, a district and a door are sets of doors; the online touch a door owns is its omni execution, which is in the omni section.
Channel
Posted
Net sales
Mix
% to LY
% to plan
Plan grain
Traffic
Conversion
vs LY + drivers
OMNI penetration
Stores
4/4
$18.8K
100.0%
◆ −3.1%
87.9%
DAY/WEEK/NONE
1,646
18.04%
−101 bp (traffic +1.5%, txns −3.9%)
1.43%
Total
$18.8K
100.0%
Stores $18,813.37 = $18,813.37, this view's headline, to the cent (BR-11 applied to the channel cut).
Omni penetration is a share of the channel the money already sits in — a pickup inside e-commerce demand, its upsell inside the store's own sales. It is never a third channel and never added to either (BR-9).
Traffic and conversion are FSS — free-standing stores — only. E-commerce has no door traffic, so the row is unavailable rather than zero (BR-15).
Plan grain mix: day-planned brands measured against the day plan; week-planned brands measured week-to-date against the weekly plan (not spread to days); brands without a plan show actuals only.
Every figure on this page is the same computed object the day flash, the morning digest and the door extract read. Only the scope differs (BR-18).
Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.