Archive›Sun Jul 19›Botanica
Brand view · Operational Sales Flash

Botanica — Sunday, July 19, 2026

Opens on: Region · Affiliate · Field Leadership · Doors · FY2026 W25 · fiscal FY26-P06 · week 25
CurrencyReported in USD. CAD converted at Fixed plan rate CAD 1.35 per USD (seeded, not floating).
Net sales
$33.3K
$33,255.46
Comp
+2.1%
5 comp doors
Plan attainment
n/a
+$0
Transactions
562
+1.1% vs LY
AST
$59.17
+1.0% vs LY · = AOV
AUS
$22.05
+1.5% vs LY · = AUR
UPT
2.68
−0.5% vs LY
Traffic
3,013
+0.4% vs LY
Conversion
18.65%
+14 bp vs LY
New customers
89
13.5% of sales
Returns
$2.1K
5.2% of gross
Discounts
$4.5K
11.2% of gross
OMNI penetration
13.07%
+348 bp vs LY
Portfolio / trading
6 / 6
83.3% comp of trading

Needs attention↑ menu

  1. $2271
    $304 of merchandise returned vs LY $77 (+$227)
    why 4 returns on 7 items; $0 saved back into store sales (0.0% save rate) and $30 of shipping labels avoided
  2. $1682
    net sales $4.5K vs LY $4.6K (−$168)
    why conversion +26 bp (traffic −5.4%, txns −3.9%); basket UPT −3.4%, AST +0.3%
  3. $903
    recognized $379 vs LY $469 (−$90)
    why 4 orders picked up or delivered on the day; 7 created, 42.9% of them completing

Worth celebrating↑ menu

  1. $1.6K1
    recognized $2.5K vs LY $992 (+$1.6K)
    why 25 orders picked up or delivered on the day; 12 created, 100.0% of them completing
  2. $4322
    net sales $5.7K vs LY $5.2K (+$432)
    why conversion −30 bp (traffic +9.3%, txns +7.8%); basket UPT −3.0%, AST +0.4%
  3. $3583
    recognized $623 vs LY $265 (+$358)
    why 5 orders picked up or delivered on the day; 4 created, 100.0% of them completing

Every kind of move in this view's scope. Ranked by the absolute dollar impact of the move against the day-aligned LY, in USD, within this view's own scope. One rule for doors, categories, omni families and customer signals, so no two views order the same pair differently. A celebration is a threshold-clearing favourable move — the same machinery, thresholds and catalog calls as an exception, with the sign reversed. Nothing here is chosen editorially.

Exceptions in this view↑ menu

Region · Affiliate · Field Leadership · Doors↑ menu

▲ favourable (better than +5%)◆ within ±5%▼ unfavourable (worse than −5%)

Affiliate

AffiliatePostedNet sales% to LY% to planPlan grainConversionvs LY + driversUPTvs LY
United States5/5$28.8K◆ +3.6%n/aNONE19.04%+4 bp (traffic +3.0%, txns +3.2%)2.64−0.3%
Canada1/1$4.5K◆ −3.6%n/aNONE17.04%+26 bp (traffic −5.4%, txns −3.9%)1.84−3.4%

District (Field Leadership)

District (Field Leadership)PostedNet sales% to LY% to planPlan grainConversionvs LY + driversUPTvs LY
Canada 11/1$4.5K◆ −3.6%n/aNONE17.04%+26 bp (traffic −5.4%, txns −3.9%)1.84−3.4%
Midwest 21/1$5.2K◆ +1.0%n/aNONE17.72%+0 bp (traffic +0.0%, txns +0.0%)2.32−0.7%
Northeast 21/1$4.4K◆ +4.7%n/aNONE15.85%−7 bp (traffic +4.5%, txns +4.0%)2.85+2.4%
Southeast 21/1$5.7K▲ +8.3%n/aNONE21.45%−30 bp (traffic +9.3%, txns +7.8%)3.30−3.0%
Southwest 21/1$3.8K◆ −0.7%n/aNONE19.17%+39 bp (traffic −2.0%, txns +0.0%)1.92−0.8%
West 11/1$9.8K– n/an/aNONE19.52%unavailable — no traffic postedn/an/a

Doors

DoorsPostedNet sales% to LY% to planPlan grainConversionvs LY + driversUPTvs LY
Lumiere Cascade Commons1/1$9.8K– n/an/aNONE19.52%unavailable — no traffic postedn/an/a
Lumiere Bluegrass Commons1/1$5.7K▲ +8.3%n/aNONE21.45%−30 bp (traffic +9.3%, txns +7.8%)3.30−3.0%
Lumiere Northgate Pavilion1/1$5.2K◆ +1.0%n/aNONE17.72%+0 bp (traffic +0.0%, txns +0.0%)2.32−0.7%
Lumiere Sainte-Catherine Row1/1$4.5K◆ −3.6%n/aNONE17.04%+26 bp (traffic −5.4%, txns −3.9%)1.84−3.4%
Lumiere Liberty Wharf Outlets1/1$4.4K◆ +4.7%n/aNONE15.85%−7 bp (traffic +4.5%, txns +4.0%)2.85+2.4%
Lumiere Cypress Crossing1/1$3.8K◆ −0.7%n/aNONE19.17%+39 bp (traffic −2.0%, txns +0.0%)1.92−0.8%

Region

RegionPostedNet sales% to LY% to planPlan grainConversionvs LY + driversUPTvs LY
Canada1/1$4.5K◆ −3.6%n/aNONE17.04%+26 bp (traffic −5.4%, txns −3.9%)1.84−3.4%
Midwest1/1$5.2K◆ +1.0%n/aNONE17.72%+0 bp (traffic +0.0%, txns +0.0%)2.32−0.7%
Northeast1/1$4.4K◆ +4.7%n/aNONE15.85%−7 bp (traffic +4.5%, txns +4.0%)2.85+2.4%
Southeast1/1$5.7K▲ +8.3%n/aNONE21.45%−30 bp (traffic +9.3%, txns +7.8%)3.30−3.0%
Southwest1/1$3.8K◆ −0.7%n/aNONE19.17%+39 bp (traffic −2.0%, txns +0.0%)1.92−0.8%
West1/1$9.8K– n/an/aNONE19.52%unavailable — no traffic postedn/an/a

Stores and e-commerce↑ menu

ChannelPostedNet salesMix% to LY% to planPlan grainTrafficConversionvs LY + driversOMNI penetration
Stores6/6$33.3K75.7%◆ +2.1%n/aNONE3,01318.65%+14 bp (traffic +0.4%, txns +1.1%)1.65%
E-commerce (attributed by SKU)2 storefronts$10.7K24.3%▲ +32.4%no entity plannot attributableFSS onlyFSS onlyFSS onlynot attributable
Total$43.9K100.0%
Stores $33,255.46 + E-commerce $10,663.35 = $43,918.81, the total of this cut, to the cent. The $33,255.46 above is the headline on this page: e-commerce carries no brand entity, so a brand's online trade sits outside a stores-only headline and is attributed here through the SKU (BR-11 applied to the channel cut, with the grain stated rather than assumed).

E-commerce is one storefront per affiliate selling all three brands, so it carries no brand entity. This row is the brand's online trade attributed through the SKU — Σ sales_line for this brand's SKUs at ECOM-CA and ECOM-US, converted to USD, against the day-aligned last-year date on the same entities. Plan, traffic and omni penetration are left unavailable rather than zero: plan is set per entity, traffic is a door-counter reading, and omni orders are recorded at entity grain with no SKU, so none of the three exists at this grain.

Omni penetration is a share of the channel the money already sits in — a pickup inside e-commerce demand, its upsell inside the store's own sales. It is never a third channel and never added to either (BR-9).

Traffic and conversion are FSS — free-standing stores — only. E-commerce has no door traffic, so the row is unavailable rather than zero (BR-15).

Plan, at each brand's own grain↑ menu

Plan grainActualPlanAttainmentBasis
Day-planned (0 entities)$0$0n/avs the day plan
Week-planned (0 entities)$0$0n/aWTD vs full week plan (1 of 7 days elapsed)
No plan (6 entities)$33.3K—no planactuals only — never a fabricated 100%
Plan grain mix: brands without a plan show actuals only.
Every figure on this page is the same computed object the day flash, the morning digest and the door extract read. Only the scope differs (BR-18).

Full day flash for Sun Jul 19 → · door extract (CSV)

Colour tokens: gold = an input the business asserted · blue = a figure presented as given · green = calculated here. Dotted underline = hover for the formula.